At Salone del Mobile 2026, Magis eschews the conventional product-driven showcase in favour of a spatial narrative. Marking its 50th anniversary, the Italian brand presents Rooted in the Future, an installation that reframes its showroom as a layered landscape where past icons and new designs coexist.
Composed of vertical textile elements developed with Kvadrat, the scenography evokes a series of architectural pillars that structure the space while remaining soft and permeable. Within this environment, Magis’ most recognisable pieces are not treated as retrospective artefacts, but as active components that support the brand’s evolving design language.
Rather than isolating new launches, the exhibition integrates them into a broader narrative — one that positions design as a continuous process shaped by memory, experimentation and industrial research. The result is a shift away from singular “hero products” towards a systemic understanding of design, where legacy becomes a generative force rather than a static archive.
Selected highlights
Among the new pieces, Archeo by Jaime Hayon stands out for its sculptural ambiguity, blurring the line between furniture and ancient artefact. Produced in rotational-moulded polyethylene, the coffee tables and stools feature irregular geometries and textured surfaces that evoke objects eroded over time, introducing a tactile, almost archaeological dimension to contemporary interiors.
Bishop by Konstantin Grcic , a chair defined by its archetypal clarity and material precision. Made from laser-cut and folded steel sheet, the design explores the structural and aesthetic potential of a relatively unconventional material, resulting in a piece that is both rigorous and unexpectedly refined.
In contrast, Ronan Bouroullec’s Ancora reinterpret concrete as a medium of both strength and delicacy. Drawing on architectural references, the design balances sculptural mass with structural precision, achieving a refined expression of material minimalism.
Also expanding an existing system, Jasper Morrison’s Motta evolves with the introduction of stools, maintaining its lightweight steel-frame language while enhancing versatility across domestic and contract settings.
Pied-à-terre by BrogliatoTraverso, a round table that combines geometric clarity with functional adaptability. Available in both fixed and extendable versions, the design emphasises conviviality through its circular form, while a recycled marble ballast at the base introduces a strong graphic element.
Morphed Mirror by Paul Cocksedge explores the transformation of form through compression, creating surfaces that appear to capture movement and blur the boundary between two- and three-dimensionality.
Meanwhile, Animal Factory by Luca Boscardin introduces a playful counterpoint, translating animal forms into stylised animal-shaped sculptures invites interaction, physical training and outdoor life.
Completing the narrative, the golden edition of Ettore by Konstantin Grcic acts as a symbolic centrepiece — a commemorative object that reflects on time, continuity and the brand’s enduring identity.
Together, these pieces reinforce Magis’ position not simply as a manufacturer of objects, but as a platform for ongoing experimentation — where design is understood as an evolving system rather than a finished outcome.
Magis is now available in: iN Design Lab
