Were you at the recent Salone del Mobile? How was it for you? Check out these videos of the event’s best highlights, hosted by Iko In:
Here’s the full report of this exciting event:
Turnout was beyond expectations at Salone del Mobile.Milano 2022 which was held from 7th to 12th June 2022 – thanks to quality, commitment, cohesion, and a great desire to come together and get going again. With an attendance of over 262,000 at the 60th edition of the Salone del Mobile.Milano, this event played a role in revitalising the city and a whole system internationally, so confirming the its catalytic power.
High Visitor Count
The Salone del Mobile.Milano, back in its traditional guise and with a message of welcome from the President of the Republic Sergio Mattarella, has come to an end with a very encouraging turn-out, confirming the event’s great drawing power and immense worldwide outreach. Exhibitors reached a staggering number of 2,175 brands, with 27% of them coming from abroad, of which 600 were young designers. In terms of visitor turnout, 262,608 was the recorded attendance in six days, from 173 Countries. 61% of operators in the sector and buyers were from abroad. However, Chinese and Russians visitors were almost completely absent after accounting for more than 42,000 presences in 2019. In addition, over 3,500 accredited journalists from around the world were present to cover the even.
“We close this 60th edition of the Salone del Mobile.Milano with great satisfaction and profound emotion for having achieved, and exceeded, the goals we had set ourselves. The attendance of visitors is an outstanding result, which we have worked so hard to attain,” comments Maria Porro, President of the Salone del Mobile.Milano. “This result confirms the state of health, the value content and the quality of the Salone del Mobile, and it shows how teamwork across a whole sector and its creative and productive fabric can produce excellence, achieving positive results even in the most complex moments internationally.”
Quality Meets Excellence
This edition has once again shown, three years after the previous one, that quality furniture has its most important global showcase in the Salone, and how far the event is able to attract talents, recount creativity and projects, and serve as an exceptional place for getting together, sharing and exchanging ideas that produce work and business.
This year, the concern for the sustainable component on the level of both the organisation and management of the event, and in research and the proposal of value and concrete and feasible solutions – presented by “Design with Nature”, SaloneSatellite and many exhibitors – have made the Salone an international stage for business ideas and technological solutions capable of protecting the environment, improving housing and ensuring the most efficient use of resources, in line with the United Nations’ Sustainable Development Goals.
Worldwide Social Network
To inform and involve, the plan to engage with the Salone del Mobile’s international community covered all the touch points of the platform: website, newsletter, app, push and social networks (Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube). The results achieved by the digital platform during the days of the event, supported by an activation plan begun in the weeks leading up to the Salone and supported by a daily planning of scheduled content, have proved highly positive. On social media, 13.5 million accounts were reached, with more than 50,000 contents generated by the community using the official hashtags (#salonedelmobile2022 and#salonedelmobile60th), 600,000 video views, 120,000 interactions with content and 25 million impressions. Last week alone, the site has recorded 4.8 million page views with an average of 100,000 daily users (69.2% from Italy, 30.8% from abroad), and a 42% increase in new users registered on the platform.
The Salone del Mobile.Milano app, which has doubled the number of downloads compared to the September launch, had an average of 40,000 scans made with the matchmaking service, used for directly connecting companies and professionals visiting Rho.
The Future of Design
Design with Nature enjoyed great public success and has also received critical acclaim from the many designers, architects and journalists who visited it. They appreciated its clear and direct account of how, in the near future, we will have to be able to combine knowledge, skills and technologies in a new generation of materials and design. The public program won similar plaudits with illustrious voices (including architects, innovators and visionaries), with all the talks being sold out. This is a sign that the desire to come together and discuss the fundamental issues of design and its social and environmental value is more alive than ever.
Highlighting the international role of the Salone del Mobile.Milano and the city, with their vocation for inclusion and hospitality, was the Hospitality Project, the result of collaboration with the Municipality of Milan, Fondazione Fiera and the city’s leading design schools – Nuova Accademia, IED Istituto Europeo di Design and Scuola del Design/Politecnico di Milano. The hundred young people located at key points in the city gave advice to more than 5,400 visitors from around the world about mobility in the city, the fair, the events of the Salone in the city and the main events taking place in Milan. Thanks to the survey they conducted, we know that the visitors adopted green solutions to reach the fair, such as trains and the subway.
Don’t miss the next edition in Milan happening from 18th to 23rd April 2023. Mark your calendars and see you there!
Images courtesy Salone del Mobile.Milano