The Malaysian International Furniture Fair (MIFF) proudly marks its remarkable 30-year journey in the global furniture trade, poised for its most anticipated and robust edition yet. Following unprecedented growth, MIFF is thrilled to announce the kick-off of its 2024 edition from March 1 to 4, promising a new chapter in its evolution from humble beginnings to a globally acclaimed event.
MIFF has evolved into the largest furniture show in Southeast Asia, garnering recognition from a vast international audience, with buyers hailing from an impressive 140 countries and regions. The upcoming edition is set to take place at Kuala Lumpur’s premier exhibition venues, the Malaysia International Trade & Exhibition Centre (MITEC) and the World Trade Centre Kuala Lumpur (WTCKL), spanning a combined exhibition space of 100,000 sqm.
Anticipation is high as the event’s momentum for visitor and business growth continues to grow stronger. Following MIFF’s stellar performance in 2023, which saw a peak of 673 exhibitors and a record-breaking US$1.21 billion in sales orders, the 2024 anniversary edition is poised to build on this success. The 2023 edition drew nearly 20,000 attendees, with 26% international participation from 136 countries and regions.
Visitor registration is now open for the four-day event, featuring over 650 local and foreign exhibitors showcasing the latest trends, designs, and products across diverse furniture sectors. The trade floor will be anchored by Malaysia’s leading exporters, accompanied by esteemed suppliers from China, Indonesia, Singapore, South Korea, Taiwan, Thailand, Türkiye, and Vietnam.
Some of the major Malaysian exhibitors confirmed for the 2024 edition include Ecomate, Wegmans, Poh Huat, Favourite Design, WA Furniture, Sin Wee Seng Industries, Ivorie, Isella Sofa, LB Furniture, Merryfair Chair, Oasis Furniture, Kinheng Furniture, Seow Buck Sen, and Luxury Sleep, among others.
“Interest in MIFF has surged after the Covid pandemic which impacted supply chains. The industry is looking at MIFF as a resilient source to future proof their business. In 2023, there were many high purchasing buyers. We are confident that 2024 will further cement MIFF’s position as the preferred sourcing destination for global furniture businesses. The overwhelming response from exhibitors taking up space, noticeably from foreign companies, is another clear positive indicator of the strong buying power converging at MIFF. We are ready to welcome the world back,” said Ms Kelie Lim, General Manager of MIFF.
The anniversary festivities kicked off in December with a gala dinner honouring loyal exhibitors and key stakeholders in the Malaysian furniture industry. Notable industry figures and companies consider MIFF their top and only choice to showcase their best each year.
With a growing number of first-time attendees—up to 40% in 2023—MIFF has extended its Valued Visitor Programme to include complimentary hotel accommodation for new international buyers on a first-come-first-served basis.
Over the years, MIFF has been the preferred destination for retailers to stock up at the beginning of the Asian buying season. The well-segmented displays across 17 halls at the two venues offer an enhanced procurement experience, featuring contemporary home furnishings, office and hospitality furniture, accessories, decor, components, and materials.
The “1 Fair, 2 Venues” concept will showcase top Malaysian manufacturers at MITEC, including the high-profile designRena Hall at level 2 and Muar Hall coordinated by the Muar Furniture Association (MFA) at level 1. The MIFF Office segment is located at WTCKL, a short and free shuttle ride away from MITEC.
Curated areas for easy navigation include the International Hall, Sofa Hall, and the young designer zone for the xOrdinary showcase and MIFF Furniture Design Competition (FDC) top entries.
Two international juries will tour the trade floor to select winners of the Best Presentation Award and Furniture Excellence Award. A highlight is the MIFF Furniture Design Competition (FDC), established in 2010 to nurture design talent. This year’s theme, “Chair-Volution: Celebrating 30 Years of Innovation and Design,” challenges young designers to put a modern twist on the most basic furniture piece. Award winners will be announced on the third day of the show.
“2024 is truly a milestone for MIFF and the Malaysian furniture industry at large. Our heartfelt congratulations to MIFF on its 30th anniversary. The MFA-MIFF strategic partnership has significantly boosted international exposure for our members, bringing in increased export opportunities and collaboration with international partners. The establishment of the Muar Hall by MFA at the MIFF show has increased our brand worldwide recognition,” said Mr Steve Ong, President, MFA.
To keep up-to-date, visit the MIFF website (www.miff.com.my) to learn more of exhibitors, products, exclusive hotel rates and free shuttle service between venues and official hotels. For latest news and insights, follow Furnish Now by MIFF.
