Home Lifestyle iN-Trend May 2022: Sustainable Design Leads the Way

iN-Trend May 2022: Sustainable Design Leads the Way

by creativehomex

Image credit: Interface

Check out the latest highlights within the interior design world and beyond, and discover a plethora of interesting ideas and innovations to take your interiors to the next level.

Cosentino’s “Changing The World From The Kitchen”: Innovation and Sustainability

The new generations demand a more sustainable world, a more humane way of life. This is how Cosentino has understood it, which has completely transformed Silestone® thanks to the development of its exclusive HybriQ® and HybriQ+® technologies. Just as it revolutionized the space of the kitchen with its commitment to colour, design and unparalleled performance more than 30 years ago, the brand is now leading the way towards sustainability in the space that has become the epicentre of our homes. Under this approach, and with the authority of being the world’s leading brand of kitchen countertops and surfaces for three decades, Silestone® by Cosentino is launching its most relevant campaign in recent years. Debuting in 21 countries simultaneously, “Changing The World From The Kitchen” celebrates how the brand has evolved through industry-leading sustainability innovations and marks the first dedicated campaign since it’s rebranding in 2021. “Changing The World From The Kitchen” arrives in a digital campaign that includes three versions spot (59”, 40” y 30”), and will be distributed and localized in 21 countries, resulting in a total of 385 pieces including all formats. The campaign will be concentrated mainly on social media, with focus on Instagram, although in some countries it will be broadcast on TV.



Coway Introduces Double HEPA Filter In Air Purifiers

This year, Coway has made yet another breakthrough in its proven market leadership with the introduction of its Double HEPA filtration for its air purifiers. This latest development incorporates Coway’s new Double HEPA filter with an additional antibacterial layer and an antifungal layer providing double the protection. Furthermore, this can remove up to 99.999% ultrafine dust with particle sizes down to 0.01μm. But here’s the kicker – this efficiency is neither theoretical nor merely on paper, but scientifically proven in actual laboratory research in South Korea that Coway’s Double HEPA filter is able to inactivate up to 99.999% of the COVID-19 virus Omicron variant and Human coronavirus, lending not only an enhanced level of protection, but offering something else that money cannot buy – peace of mind. The all new Coway STORM and LOMBOK III air purifiers are now equipped with Coway’s Double HEPA Filtration technology. Meanwhile, existing users of selected models of LOMBOK I, II, III and STORM can have their purifiers upgraded with the new technology from September 2022 onwards. This value-added service will be absolutely free of charge and applies to all Coway customers who have purchased the selected models of Coway air purifiers.

Chiefway Malaysia Unveils Malaysia’s First Smart Glass Manufacturing Plant

Malaysia’s leading smart glass manufacturer, Chiefway has unveiled Malaysia’s first smart glass manufacturing plant. This unveiling comes on the heels of increasing product demand as the popularity of smart homes and eco-friendly developments continue to grow. The new plant will substantially increase Malaysia’s capacity to penetrate and compete in the highly lucrative and blossoming smart glass market which is estimated to grow at a CAGR of 17.5% over the next 9 years, leading to a market value of US$ 18.3 billion by 2031. The current local and regional smart glass markets are largely dominated by China and other North Asian countries, however, this new plant is thought to be an important first step in establishing Malaysia in the market enabling smart glass to be developed and manufactured locally. The new manufacturing plant located in Shah Alam, Malaysia is 8,000 sq. ft in size and features high tech manufacturing devices and patented tools to help develop Chiefway’s unique smart glass formulation. The plant is able to produce 2,000 m2 of smart glass every month allowing Chiefway to meet 70% of the local demand for smart glass.

Hettich Celebrates 20 Years in Southeast Asia
Hettich, the world’s leading furniture fittings manufacturer, today marks 20 years of establishment in Southeast Asia. The German company which has distribution in all Southeast Asia countries will be ‘climate-neutral’ in 2022 as it boosts its presence through strategic partnerships with leading distributors and launching new Experience Centres. In Malaysia, Hettich works with SH Hybrid, which is its sole distributor. Jeremy Lim, Managing Director for SH Hybrid said “Collaborating with a leading German brand like Hettich enables us to introduce premium furniture fittings to Malaysians to experience. Home-proud Malaysians who value quality and durability in their home needs will definitely appreciate the high-quality furniture fittings resulting from our partnership with Hettich.” According to Matthias Bertl, Managing Director of Hettich, Southeast Asia, plans to ensure Hettich sites in Southeast Asia are climate-neutral have been underway since 2021 and they will continue to work towards a sustainable-focused business, putting the environment and the people at the forefront. He also announced the opening of more Experience Centres in the region where customers can experience premium German furniture fittings to support and enhance their home design needs with quality, safety and environmental compatibility.

Woven Gradience Celebrates Colour and Nature

The inspiration for Interface’s Woven Gradience carpet collection came from fusions of colour in nature – colour blends caused by light, texture, and form. The way that we see colour can shift and change. Just like nature, the colours of Woven Gradience are both soothing and exciting. Vibrant pinks blend seamlessly with calming emerald tones. Rich terracotta transitions beautifully into soothing aqua. Each shade is grounded by soft, relaxing grey tones that allow you to connect spaces and create bespoke areas for space users. Woven Gradience is carbon neutral throughout its full lifecycle. ​Flooring products from Interface include carpet tile, LVT and nora rubber that is carbon neutral across its full product life cycle. To compensate for the full life cycle carbon emissions that we are unable to eliminate, the company purchases carbon offsets, which are validated and verified according to internationally known standards and are retired on third-party registries. This assures that the carbon credits they use are real (have happened), additional (beyond business-as-usual activities), measurable and permanent.

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