The 6th Edition of the Italian Design Day in Malaysia, held on 23 March 2022, was an exceptional experience for all attendees.
The Italian Design Day marked its 6th edition at Maristar, Starhill on 23 March 2022 with an astounding guest list from various professional backgrounds, high level personalities from the local business and entrepreneurial community, representatives of the growing, demanding and affluent Malaysian society, as well as journalists and influencers.
Innovating design with sustainable technologies is the keyword that resonates loud and clear in the ‘Made in Italy’ playbook going forward in the post-pandemic world. The insightful event was hosted by the Embassy of Italy in Kuala Lumpur in collaboration with the Italian Trade Agency. Focusing on the connection between the excellence of Italian design and its sustainable efforts to reduce environmental impact, while forging partnerships with local industry players to create impressive craftmanship, this year’s event was organized in a new format conceived by Ambassador Massimo Rustico, who invited prominent Italian brands to share their testimonies according to this year’s theme – Regeneration. Design and New Technologies for a Sustainable Future. It highlighted the timely challenge that design is facing: functionality, sustainability and reduced environmental impact in lifestyle practices.
The event commenced with welcome speeches by Ambassador Massimo Rustico and Franco Caimi, the “Ambassador of Italian Design” in Malaysia, and CEO of Caimi Brevetti. Kavita Sidhu, a Malaysian actress, influencer and the Master of Ceremony for the evening later introduced speakers from world-renowned Italian companies such as Ducati, the icon of motorcycles and Moto GP with Andrea Ferraresi, the Director of Ducati Centro Stile; Mangusta, which offers luxury Italian mega yachts from producer Overmarine with Francesca Ragnetti and Sara Todde; Technogym, the world’s leading fitness equipment with Cristian Brugnoli; Armarior, a perfect partnership example between Italy and Malaysia, offering luxury furnishing and fittings with Principal Architect and Project Director Pedram Fotouhi; and Permasteelisa, the global player of high-tech glass facades for skyscrapers, including the future iconic “Megatall” Merdeka 118 in Kuala Lumpur, with Camille Hochaime and Pietro Di Genova.
In addition, the Italian Design Day showcase featured premium brands, including:
• MANGUSTA, a brand of the luxury Italian mega yachts producer Overmarine;
• DUCATI, the icon of motorcycles and moto GP;
• TECHNOGYM, the world leader in fitness equipment and lifestyle;
• ARMARIOR, the perfect synthesis of Italy and Malaysia, offering luxury furnishing and home makeover solutions, fitting and contract;
• PERMASTEELISA, the global player of high-tech glass facades for skyscrapers, including the future iconic “Megatall” Merdeka 118 in Kuala Lumpur.
Other presentations played during the event included the Industrial Design Association Museum in Milan, and videos on the Italian fashion and jewelry clusters. The Italian fashion and jewellery industries are in fact not only extremely relevant to the theme of design, but their global reach is extremely wide. Italian fashion is linked to the most generalized concept of “Made in Italy”, a merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury goods in fact are renowned for the quality of the textiles and the elegance and refinement of their construction, while the strength of Italian jewellery is to be found in its superior design, quality content and outstanding innovation capabilities. One of the video clips featured illustrated the buzz of visitors on day 1 of “Vicenzaoro”, Europe’s first and largest international gold and jewellery fair which closed its doors on the 21st of March, after hosting over 1,000 brands and thousands of buyers from 50 countries worldwide.
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