As the world reexamines “Made in China”, the phrase “Beyond Furniture” is becoming a symbol of China’s industrial transformation.
The 56th China International Furniture Fair (CIFF Shanghai) will take place from September 9–12, 2025, at the National Exhibition and Convention Center (NECC) in Shanghai Hongqiao. Here, “furniture” is no longer the end of the transaction—it marks the beginning of Chinese brands’ global journey.
More than a product showcase, CIFF Shanghai is a platform for reshaping the entire value chain. Witness how Chinese home furnishing brands use design as the brush, technology as the ink, and culture as the soul, to write a new chapter—transforming from “manufacturing power” to “value creator” on the global stage.
A Global Gateway at Hongqiao – Connecting the World
As one of the world’s leading home furnishing exhibitions, CIFF Shanghai gathers over 1,500 brands and attracts more than 150,000 visitors each year. With year-round content operations and full-spectrum global reach, CIFF builds a diversified home furnishing ecosystem that fosters mutual success. With top-tier quality and a global outlook, it unlocks exponential business potential. Discover what’s next from September 9 to 12.
From OEM to OBM – Empowering Global Brand Expansion
Today, Chinese home furnishing companies are evolving from product exporters to brand exporters. CIFF Shanghai 2025 will further strengthen its role as a gateway for exports, expanding its international network and accelerating its transformation from a trade platform into a springboard for global brand strategies. The fair empowers Chinese companies to grow markets, secure orders, and enhance quality and efficiency—supporting the transition from “going global” to “growing global” with tailored solutions and new vitality for international trade.
A New Engine for Global Expansion
Leveraging Shanghai Hongqiao’s status as a premier international transport hub, CIFF Shanghai is evolving into a “super engine” for Chinese brands going global.
Through its signature “Go Global Accelerator” initiative, CIFF will host a series of specialized events within a one-of-a-kind “Global Meeting Hub.” These include a dedicated export pavilion and targeted business matchmaking sessions across categories such as office, outdoor, living & dining rooms, upholstery, and machinery. Special buyer programs will focus on key markets including Japan, South Korea, Australia, and New Zealand.
Beyond Furniture – Telling the Story of Chinese Brands
As a key driver of innovation in China’s home furnishing industry, CIFF Shanghai offers a comprehensive view of all categories, focusing on diverse lifestyle solutions and immersive experiences. CIFF is not just about furniture—it represents a new era where Chinese brands are shifting from manufacturing to value creation and ascending to the global stage.
Design Eden: Original Design Meets Global Opportunity
- 30,000 sqm
- 100+ design-driven brands
As the creative core of CIFF Shanghai, Design Eden shines a spotlight on original Chinese design and its global potential. Featuring an inspiring lineup of independent studios, design-led brands, and emerging talents, this dynamic zone fosters dialogue between East and West. By integrating furniture, art, lifestyle, and cross-disciplinary innovations, it transforms creativity into business value. In 2025, Design Eden will host themed exhibitions, designer forums, and cross-border collaboration programs—building a launchpad for Chinese design to step confidently onto the world stage.
Office Pavilion: Smart, Comprehensive, Forward-Looking
- 60,000 sqm
- 300+ brands
How will the workplace of tomorrow take shape? CIFF Shanghai Office Show presents a full range of solutions with smart, scenario-based experiences that redefine work. As the largest and most comprehensive office furniture event in East China, it leads trends in future workspaces.
Outdoor Pavilion: Design Meets Innovation
- 30,000 sqm
- 160+ brands
From urban balconies to natural escapes, CIFF Shanghai Outdoor Show redefines outdoor living with design thinking and cross-disciplinary integration. In 2025, new design zones and activity areas will envision garden dining and courtyard lifestyles—highlighting wellness, sustainability, and creativity.
Living & Dining Pavilion: New Markets, New Channels
- 20,000 sqm
- 100+ brands
With a forward-looking approach to consumer trends, the Living & Dining Show taps into emerging markets and embraces diverse sales channels. A special cross-border e-commerce zone will bridge overseas buyers with Chinese exporters, streamlining connections and unlocking new global blue oceans.
CIFF Shanghai brings together the most globally ambitious Chinese brands. From craftsmanship innovation to design upgrades, these companies represent not just the power of “Made in China,” but also the warmth of Chinese creativity and the rise of a new global design voice.
More Than a Trade Show – A Catalyst for Industry Evolution
As Chinese brands go global, the core of market competition has shifted from scale to systematic capability.
CIFF Shanghai stands at the intersection of industrial transformation, leveraging a “platform + ecosystem” approach. By breaking the boundaries of traditional exhibitions, it provides home furnishing enterprises with a sustainable and scalable growth model for global expansion—redefining China’s competitive edge in global trade.
CIFF Shanghai is more than a marketplace. It is a resource hub, a launchpad, and a global navigator for Chinese brands. Through continuous content building, trend leadership, and cultural exchange, it helps enterprises upgrade from “product exporters” to “global brands.”
Join Us in September
From September 9–12, CIFF Shanghai welcomes global buyers, designers, and industry professionals to Shanghai Hongqiao to explore the future of home living and seize new growth opportunities. Don’t miss it!
We invite visionary designers, forward-thinking architects, and discerning buyers to join Iko In this September. Together, we will dive into the groundbreaking showcases at CIFF Shanghai, uncovering the innovation and craftsmanship that will define the next chapter of “Made in China.” Secure your place on this exclusive journey today.
Watch the video:
