iN-Trend Issue #08/26: There is always something new to discover. As innovation continues to shape the way we live, brands are finding new ways to make everyday experiences more accessible, meaningful and inspiring.
Feature Image Credit: Roche Bobois
Midea Partners with 99 Speed Mart
Midea is expanding its retail footprint in Malaysia through a strategic partnership with 99 Speed Mart Sdn Bhd, making its latest home appliances more accessible to consumers nationwide. The collaboration was formalised with the signing of a Memorandum of Understanding (MoU) between Midea and 99 Speed Mart, marking another milestone in the brand’s long-term growth strategy for Malaysia. Representing Midea at the MoU signing ceremony was Mark Tam, Managing Director of Midea Malaysia with Zeal Jiang, President of the Asia Pacific (APAC) Region for Midea Group acting as witness, while 99 Speed Mart was represented by Mr Yong Eng Kwang, Chief Operating Officer and Mr Lee Thiam Wah, Executive Director and CEO acting as witness. The partnership follows Midea’s expansion of its dedicated retail network with the launch of 18 Midea Brand Stores nationwide last year. Together, these channels strengthen the brand’s market presence and give more Malaysians convenient access to Midea’s growing range of home appliances.
https://www.midea.com/my
New Signature Cares initiative introduces the 2-in-1 Dual Food Distribution Kitchen & Empowerment Centre in Partnership with Kechara Soup Kitchen
Signature International Berhad (Signature) today unveiled a first-of-its-kind corporate-led 2-in-1 Dual Food Distribution Kitchen & Empowerment Centre in partnership with Kechara Soup Kitchen (KSK), transforming the organisation’s Jalan Imbi centre into a purpose-built facility that combines food distribution with community empowerment. The flexible design allows KSK to maximise the use of a single facility throughout the day, supporting immediate community needs while creating opportunities for longer-term empowerment programmes within the same space. The initiative reflects Signature’s belief that businesses can create greater social impact by applying the expertise they have spent years developing. For Signature, whose business has centred on creating functional living spaces for more than three decades, the project presented an opportunity to contribute its design, manufacturing, installation and project management capabilities in support of Kechara Soup Kitchen’s evolving needs.
https://www.signature.my
TOSHIBA Brings Style and Convenience to 988 After Work Fest 2026
TOSHIBA joined festival-goers at 988 After Work Fest 2026 with an interactive experience that combined creativity, refreshment and modern home convenience. Throughout the event, the TOSHIBA booth attracted a steady stream of visitors to its Fridge Series Flower Workshop. Participants had the opportunity to create their own floral arrangements, turning the hands-on activity into a memorable keepsake to take home. The booth also featured an OriginPURE Water Purifier station, where festival-goers could enjoy fresh drinking water and stay refreshed throughout the day. Together, the activities offered visitors a closer look at how TOSHIBA combines stylish design, multifunctionality and everyday convenience across its home appliances. The lively turnout kept the booth buzzing from morning through evening, creating an energetic and engaging presence throughout the festival.
https://www.toshiba-lifestyle.com/my
Hisense Launches the Laser Family
Hisense, proudly announces the launch of its next‑generation laser display lineup into the Hisense Laser Family — the Hisense RGB Triple Colour Laser Projector XR10 and the RGB Laser Cinema PX4PRO. This milestone marks the industry’s first 120-inch laser display on a VIQMAX ALR screen in Malaysia cinema, setting a bold new chapter in immersive viewing experiences for Malaysian households. The Hisense XR10 is engineered for those who demand uncompromising home cinema performance. Powered by RGB triple‑color laser projection, it delivers breathtaking clarity across screen sizes up to 300 inches. With 6000 ANSI Lumens brightness, speckle reduction technology, and a dynamic IRIS lens achieving a native contrast of 6000:1, the XR10 ensures vivid visuals even in bright environments.
https://www.hisense.com.my/
Roche Bobois Unveils Formentera Outdoor Collection at Milan Design Week 2026
To mark Milan Design Week 2026, Roche Bobois unveiled its new outdoor collection, Formentera, bringing a bold and vibrant approach to outdoor living. The collection brings together expressive colors, distinctive patterns and carefully selected materials across a range of outdoor seating. At its center, the Formentera model offers a versatile setting designed for relaxed, open-air living. The spacious armless sofas feature movable backrests and modular elements that can be arranged in different configurations. The flexible design can create anything from a traditional sofa arrangement to a more expansive lounging island, allowing outdoor spaces to adapt to different occasions. Iconic Missoni patterns add another layer of visual impact, introducing sunlit and aquatic tones that give terraces a lively, resort-inspired character. Through its combination of flexibility, comfort and bold design, the FORMENTERA collection presents a fresh interpretation of outdoor living.
https://roche-bobois.com
