Thailand’s stage for creative soft power, showcasing fashion, lifestyle, and cultural aesthetics to the world
When design evolves beyond aesthetics to become a language of a nation, a catalyst for industry, and a strategy for innovation, Thailand steps onto the global stage with STYLE Bangkok 2025, a lifestyle and fashion exhibition that champions the country’s creative soft power. Rooted in culture and elevated by creativity, this design-centric event brings together beauty, sustainability, and business in one vibrant platform.
Co-organized by the Department of International Trade Promotion (DITP) and the Thai Chamber of Commerce, STYLE Bangkok 2025 officially opened its doors on April 2 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok. This international trade show features over 440 exhibitors from Thailand and abroad, presenting a diverse range of products across fashion, lifestyle, design, sustainability, and craftsmanship. The trade value from the event is expected to reach THB 1.6 billion.
Thailand’s Deputy Minister of Commerce, Suchat Chomklin, emphasized the vital role of the lifestyle and fashion industries in the national economy, with more than 90% of businesses being SMEs, generating over 2 million jobs. In 2024, Thailand’s exports in these sectors reached USD 9.74 billion, with a growth of 4.29%, and projections show that the figure will surpass USD 10 billion in 2025.
“STYLE Bangkok is not just a trade platform,” said Suchat. “It is a strategic arena that showcases Thailand’s design soft power. By centering creativity and innovation, we unlock new opportunities for sustainability and cultural synergy. I believe businesses can thrive by embracing both environmental and social responsibility.”
According to Sunanta Kangvalkulkij, Director-General of DITP, this is the eighth edition of STYLE Bangkok, spanning 702 booths and drawing participants from across the globe, including China, Taiwan, Hong Kong, Sri Lanka, Australia, Ghana, Vietnam, Myanmar, Laos, and Cambodia. The product categories range from home décor and furniture to fashion, accessories, and curated design items, targeting international buyers who seek trend-driven, design-led, and culturally inspired products.
Curated Highlights at STYLE Bangkok 2025:
‘Pha Thai Sai Hai Sanook’ Pavilion: A royal initiative led by HRH Princess Sirivannavari Nariratana Rajakanya, celebrating Thai textile heritage through modern fashion expressions.
ASEAN Furniture Design Award 2025 Exhibition: Showcasing finalists from this prestigious regional competition that fosters emerging design talent.
DEmark & G-Mark Award Exhibition: Featuring award-winning Thai designs recognized for their innovation and excellence.
Sustainable Gifts and Decorative Exhibition: A forward-thinking showcase of zero-waste giftware and home décor, emphasizing environmental design.
Qurated Trend Spring/Summer 2026: A trend forecast exhibition unveiling the upcoming fashion and lifestyle directions for the new season.
Excellent Domestic Sustainable Supply Chain: Exploring progressive supply chain practices within Thailand’s modern fashion landscape.
Art Toy Thailand: An exciting exhibition by 30 of Thailand’s top art toy creators, spotlighting the collectible design movement.
STYLE Gallery: Showcasing creative installations and artworks from students at Chulalongkorn University’s Faculty of Fine and Applied Arts.
Designers’ Room / Talent Thai / Creative Studio: Presenting rising Thai fashion and product designers whose collections blend commercial appeal with a unique aesthetic.
The Niche Showcase: Featuring lifestyle products tailored to specific markets, including pet accessories, maternity and baby items, glamping gear, and senior-friendly designs.
In 2024, Thailand’s lifestyle and fashion exports totaled USD 9.74 billion:
Lifestyle products, furniture, tableware, gifts, toys, home textiles, stationery—generated USD 3.48 billion(+6.97%).
Fashion exports, apparel, textiles, leather goods, and sportswear reached USD 6.26 billion(+2.86%).
Top export destinations include the United States, China, Japan, Australia, the UK, India, the Philippines, Malaysia, and Vietnam.
Event Details
Dates: April 2–6, 2025
Venue: Queen Sirikit National Convention Center (QSNCC), Level G, Halls 1–3
Trade Days: April 2–4 (10:00–18:00)
Public Days: April 5–6 (10:00–21:00)
Whether you’re a buyer, designer, curator, or industry leader, STYLE Bangkok 2025 offers a front-row seat to Southeast Asia’s most dynamic intersection of creativity and commerce. Thailand invites the world to see how design isn’t just beautiful, it’s powerful.
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