Whimsical yet delightful, the Hello Kitty Exhibition Hall is created to show
how Japanese tradition and pop culture can be combined into an artistic
representation of the country’s colourful culture.
Naoya Iwama / Hakuhodo Product’s Inc. designed an exhibition hall for Fukoku Mutual Life Insurance Company featuring the image character of the company, “Hello Kitty”. Designed for the company’s original local versions of “Hello Kitty” (Local Kitty) from the 62 branch offices in Japan, which combine specialties, history, or persons from each area, the museum-like hall is located on the first-floor entrance hall of the Fukoku Seimei Building in Uchisaiwai-cho, Tokyo.
“An abstract map of Japan is drawn on the floor, above which the Local Kittys with regional characteristics are floated, resulting in an expression of the Japanese islands utilizing the entire space. It is a composition that enables visitors to understand the nationwide network of the company by going around the hall as if travelling throughout Japan, and to experience Japanese traditions and regional characteristics through
the unique Local Kittys,” says Naoya.
The entrance is decorated with a Noren (short split curtain) with a family of emblem-like Hello Kitty, as a symbol of this exhibition that integrates Japanese tradition and pop culture. The Noren is a border between the everyday office space and the unusual exhibition hall. Excessive interior decorations are eliminated as much as possible, in order to translate the simple and constitutive design of Hello Kitty into a space. The space consists of white flooring complemented by white frames suspended from beams. “There is also a map of Japan that is drawn with occasionally narrowed or widened black lines that remind us of the outline of Hello Kitty, and the floating visual exhibition of the Local Kittys from the branch offices. By lowering the frames to eye level, the enclosed area seems like an exhibition room. At the same time, the areas outside the frames serve as traffic lines. These ultimately express a loosely-connected Japan as a whole.”
www.h-products.co.jp
