Intertextile Shanghai Home Textiles, Asia’s leading home textile event, is set to take place from 14 – 16 August 2024 at the National Exhibition and Convention Center (Shanghai), Shanghai, China. This dynamic platform offers industry professionals an unparalleled opportunity to source products and gain design inspirations through meticulously structured product displays and a comprehensive fringe programme. In 2023, the event attracted 1,035 exhibitors and 32,105 visitors, underscoring its significance in the home textile industry.
Celebrating 30 Years of Expertise
This year marks the 30th anniversary of Intertextile Shanghai Home Textiles. Since its inception in 1995, the event has grown to become one of the most influential home and contract textile platforms in Asia. The 2024 edition promises to be a milestone celebration featuring returning pavilions, a new product zone, and a host of high-profile exhibitors showcasing a vast array of fabrics and more.
Ms. Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, reflects on the event’s enduring importance: “Successfully organising a trade fair of this scope and scale for three decades has not been without its challenges. However, we have always strived to overcome market changes, while actively adapting to and shaping industry trends, to encourage meaningful, profitable business between exhibitors and buyers. This year we plan to go from strength to strength, offering the best gateway for overseas suppliers to enter the Chinese home textiles market and serve as an irreplaceable business platform for industry players to connect and explore potential business opportunities across borders.”
Growing with the Industry
The ‘Intertextile’ brand has become synonymous with excellence in the Chinese textile market. Increased market demand, both domestically and internationally, has fuelled the consistent growth of Intertextile Shanghai Home Textiles – Autumn Edition. China’s reputation as a major manufacturing hub for home textile products is bolstered by advanced technologies and abundant resources. The country’s home textile exports reached over USD 4.8 billion in the first two months of 2024, a year-on-year increase of 13.7%, highlighting a significant recovery.
Featured Zones and Country Pavilions
The 2024 edition will introduce the Carpets & Rugs Zone, a new product area created in response to the rising demand for floor coverings. The highly sought-after Designer Studio will return, aiding buyers in achieving specific sourcing goals. With a diverse range of home textiles, including carpets, curtains, sun protection, and leather, zoned under one roof, buyers can efficiently source from a full range of products.
The Belgium and Türkiye Pavilions will showcase premium brands, alongside a comprehensive list of domestic exhibitors and standalone international suppliers presenting their latest innovations and designs. Highlighted exhibitors include:
– Advansa Marketing GmbH (Germany)
– Beijing Romin Home (China)
– Zhangjiagang Coolist Life Technology Co Ltd (China)
– Elastron Group (Portugal)
– Love Home Fabrics (Belgium)
– Mobus Fabrics Ltd (UK)
– Morgan Fabrics (USA)
– Prestigious Textiles (UK)
– Raffinato Inc (USA)
– Suzhou Roufang Textile Technology Co Ltd (China)
Fringe Programme Highlights
Beyond exhibitors’ booths, the fair’s highly anticipated fringe programme will showcase innovations and discuss market trends, such as broadly discussed AI and sustainability topics, to help fairgoers stay ahead of the curve.
The Danish trend agency SPOTT, founded by Ms. Anja Bisgaard Gaede, will collaborate with the fair for the first time, presenting an innovative trend area that illustrates design inspiration and industry direction for the upcoming season. Mr. Shen Lei, Founder and Design Director of Interior Architects Design and the Chinese representative of the Intertextile International Lifestyle Trend Committee, will return to discuss design topics in an exclusive seminar.
Design Inspiration: International Intertextile Trend Forum 2023 – 2024
The forum will host discussions on the guiding theme “Alive,” focusing on sustainability, AI, and globalisation vs. localisation. The forum is organised and hosted by Mr Shen Lei, Chinese representative of Intertextile International Lifestyle Trend Committee and Founder of Interior Architects Design. Mr Shen Lei will lead the forum, offering insights into the lifestyle trends for the coming year.
Business O2O: Innovation & Sustainability
The Business O2O segment at Intertextile Shanghai Home Textiles – Autumn Edition will explore the future of e-commerce, featuring insights from industry experts. Mr. Lucas, General Manager of Guangdong Jingpin Overseas Cross-border Trade Service Co Ltd, will discuss transforming cross-border e-commerce, while Mr. Liqi, BD Manager of TikTok, will elaborate on TikTok Shop’s cross-border e-commerce full-hosting model. Mr. Jiandong Shen, General Manager of Nantong Qianyifang Co Ltd, will cover the impact of digital technology on home textiles, and Mr. Zhifeng Peng, General Manager of Shaoxing Yintong Network Technology Co Ltd, will share strategies for e-commerce sales across multiple categories and regions.
Industry Empowerment: High-Quality Development
The 2023 China Home Furnishing Industry Ecological High-quality Development Conference will feature forums on industrial ecology integration, strategic cooperation, and home textile industry innovation. Entrepreneurs from the home furnishing industry will share advanced concepts and development potential insights.
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
https://intertextilehome.hk.messefrankfurt.com/.
