Why are we drawn outdoors? Perhaps it’s the spring breeze, the warmth of sunlight, or the scent of blossoms awakening our innate bond with nature. In modern cities crowded and fast-paced, the pure elements of the outdoors fresh air, boundless views, and authentic temperatures, offer a vital refuge for the spirit. But how can we reconnect with nature when our space is limited?
Enter VINEKO, the Chinese high-end outdoor living brand that reimagines nature through masterful craftsmanship, distinctive design, and forward-thinking philosophy. Each year at global trade shows, VINEKO debuts new collections that blend eco-materials, artisanal techniques, and visionary concepts, inviting us to explore richer, more elegant outdoor experiences.
Redefining Value through Detail
According to Fortune Business Insights, the global outdoor furniture market is poised to exceed US$50 billion by 2025—a testament to our deep longing for nature. Yet VINEKO insists that true luxury lies not in distant getaways but in the meticulous pursuit of product excellence.
From raw-material selection to eight core manufacturing stages, VINEKO applies rigorous quality control at every step. They source top-tier ingredients worldwide, enforce durability testing, and assign each product a unique code for full traceability. A three-year after-sales guarantee underscores their confidence in longevity. In this way, VINEKO translates “high-end” from marketing slogan to lived experience—where every joint, finish, and fabric tells a story of precision.
Shanghai Premiere: Bridging Indoor & Outdoor
At the 2025 Shanghai Hotel Furniture & Commercial Customization Expo, VINEKO unveiled a refreshed lineup that blurs the line between interior and exterior living. Highlights included:
VINEKO Trolly: Featuring wood-grained laminated shelving and a perforated “Nine-Degree” mesh design, it combines natural warmth with easy maintenance. Oversized aluminum wheels ensure smooth maneuvering—ideal for patio storage or hotel service.
Isola Outdoor Sofa: Inspired by island landscapes, its low, deep seat modules invite everything from solitary lounging to circular conversation—like being cradled by gentle ocean waves.
Woven-Rattan Lamp: A geometric interplay of light and shadow, this lantern offers three levels of touch-dimming and over 12 hours of battery life, seamlessly adapting to both outdoor gardens and indoor rooms.
VINEKO’s approach creates “indoor-grade” comfort outdoors, erasing rigid boundaries and expanding lifestyle possibilities.
An Emotional Connection to Nature
“Good products tell stories and convey emotion,” says VINEKO’s Founder and Managing Director, Liang Zhihui. “We design with feeling, imbuing each piece with life and an authentic spirit of outdoor living.”
For VINEKO, the outdoors is more than a backdrop—it’s a canvas for human experience and mindful expression.
Pursuing the Pinnacle of Outdoor Living
From design conception to spatial curation, VINEKO’s unwavering goal is to define what “high-end” truly means.
“Our mission,” Liang asserts, “is to match the world’s leading luxury outdoor brands. We achieve this through fine craftsmanship, distinctive design, sustainable materials, and profound aesthetic value.”
In today’s discerning market, crafting original products with both character and global appeal is key to capturing hearts and steering trends. By refusing to compromise on quality, embracing creative authenticity, and maintaining a clear vision of the future, VINEKO is writing a lasting story of growth and excellence.
“By honoring nature in both heart and craft, we create an outdoor realm where life flourishes, defining the ultimate in luxury living.”
Source: 77° Global Media Furnishings
