14 March 2014,
A design lover with an educational background in Hospitality and Economics, Dominik Sarraf made the bold decision to move to Asia four years ago. Choosing to go down a path that is completely different from his majors, his main aim was to spread the idea of feel-good design for the young at heart and cater to people with ‘more taste than money’.
Living creatively involves continuing to become more than the person I am by my past experience, while making my life reflect an honest understanding of who I am becoming – in short, creative living seeks self-growth and self-actualization.
DOMINIK SARRAF
CEO of KARE Jakarta and Kuala Lumpur
Born in the Middle East but raised and educated in Europe as well as Brazil, Sarraf continues to live as a citizen of the world as he now continues his journey in Asia as the CEO of KARE Jakarta as well as Kuala Lumpur. We caught up with him for a quick chat during his recent trip.
What is your definition of ‘Creative Living’?
Living creatively involves continuing to become more than the person I am by my past experience, while making my life reflect an honest understanding of who I am becoming — in short, creative living seeks self-growth and self-actualization.
How does design make an appearance in your daily life?
It makes me smile. I always try to bring something small from my travels back home. When I then see the piece later it brings back the memories and eventually makes me happy.
Do you have any words that you live by?
Health & Wealth
What is your idea of good design?
Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done.
What does your ideal home look like?
It’s not so much about the looks, simply because taste is different and taste is not good or bad. It is more about the feeling of homey, the atmosphere and the personality you give to your home. It takes time, but “the journey is the reward”.
What inspires you?
I love to experience great design, sometimes it is so simple but still so perfect that one is left with pure amazement.
What do you do during your weekends?
I spend as much time as possible with my other inspiration – my two wonderful boys.
