The first online edition of the 48th CIFF Shanghai has ended successfully on 14th December 2021, which saw a great deal of support from the 548 exhibitors who gathered online.
Attended by 775,043 visitors, the virtual edition explored new ways for the furniture fair using Wechat’s CIFF Shanghai Hongqiao applet, divided into four main sections:
• Cloud Exhibition Hall
• Cloud Live Broadcast
• Cloud Negotiation
• Cloud Activities
The success of this fully-digitised event is attributed to the activities that have retained visitors’ and exhibitors’ loyalty. Red Star Macalline, as well as many other furniture distributors, attended the live streaming presentations organised by the exhibitors.
This edition has shown how the online fair, free from constraints and open to visitors at any time, can guarantee important figures – specifically, the 13 live presentations of new collections that recorded over 10,000 views each, as well as over 100,000 hits on the first day proved it. There are also many collaborations between CIFF and external entities, among which is the National Real Estate Alliance, which oversaw the special events for commercial purposes and the promotion of over 20 brands of exhibitors interested in cooperation with leading real estate companies.
Furthermore, the collaboration with foreign trade associations to promote new export agreements has greatly facilitated foreign buyers. To date, five brands have received orders worth over one million US dollars. Moreover, during the four days of the fair, exhibitors and visitors were supported by networking services activated and provided free of charge for a total of 1057 requests received online.
Motivated by the desire to offer the best, the organisers of CIFF Shanghai have also decided to keep all the planned exhibitions. DDS, Tea Ceremony, Super Fun Design, Meta Point Design Award, and Material Aesthetics Pavilion animated the 48th CIFF Shanghai, interpreting the curators’ ideas online.
Renowned Chinese designers worldwide, including Xiaojie, Dai Xiangdong, Zhang Jian, Zhang Fei, Zhao Zihan, Lin Shuan, Liang Chen, Hai Lan, Su Su, Hu Yanli, Liu Lang, Wang Jing, Huang Xiaorong, as well as senior lecturers Zhao Long, Zhou Yang, Zhao Meng and Pan Te, were invited to interpret sector trends and inspire creative ideas.
Looking ahead, there is a great deal of expectation for the 49th CIFF Guangzhou, which will be held from the 18th to 21st March and 28th to 31st March 2022!