Home Lifestyle The Year of Premium Culinary & Laundry Care Experiences with Electrolux’s New Range of Home Appliances

The Year of Premium Culinary & Laundry Care Experiences with Electrolux’s New Range of Home Appliances


Electrolux Malaysia expands kitchen & laundry range of appliances line for better culinary and fashion care experience

For a century and still counting, Electrolux has shaped living for the better by reinventing taste, care and wellbeing experiences meant for our consumers. By creating a more enjoyable and sustainable living for hundreds of millions of people around the world, Electrolux has not only impacted the lives of our consumers, but also the societies in which we live.

“We have always believed in creating a more enjoyable and sustainable living for hundreds of millions of people around the world. With 100 years of history and expertise, Electrolux is a trusted brand name by many households worldwide. By listening and responding to the needs of our customers, we have been in the forefront of delivering products with cutting-edge innovations, making sure that every Electrolux product is designed with our customer’s needs in mind, and convenience at heart, as well as ensuring that our appliances give our consumers the best experiences.”

“Today we are proud to announce the launch of our new range of appliances; the Electrolux UltimateCare™ series front load washing machine, dryer & washer dryer as well as the Electrolux Self Cleaning Hood. We believe the features in both appliances will definitely meet our customer’s needs.” said Mr. Koh, General Manager, Electrolux Malaysia & Brunei.

Preserving the life of clothes through the exclusive SensorWash™ technology
The Electrolux UltimateCare™ series washing machine preserves the life of clothes through its exclusive SensorWash™ technology. The technology ensures the brightest whites and deepest blacks are preserved, with the added benefit that lightly soiled loads will only be washed for as long as necessary. The intelligent sensor detects soiling levels in the wash water and automatically adjusts the wash duration. This delivers a perfect wash that leaves no dirt or residues, as well as no over-washing means you can save energy and time too.

Image Credit: Electrolux (Malaysia)

The latest range comes equipped with the exclusive UltraMix ™ system, an advanced technology that premixes and fully dissolves detergent to improve its effectiveness to deliver deeper cleaning in a cold wash, and better colour care with 31% less colour fading after 52 washes, compared to other non- UltraMix™ machines.

One-touch convenience and cleanliness to the kitchen
The Electrolux Self Cleaning Hood brings one-touch convenience and cleanliness to the kitchen. Designed around a Chimney Hood type of extractor, the 90cm Stainless Steel model EFC928SC augments a range of sophisticated Electrolux extractor hoods to complement the most beautiful kitchens, and serves the most demanding of high-volume home cooks.

The one-touch self-cleaning means that with just a simple press of a button, the Steam Clean mechanism springs into action and does the cleaning for you. Steam and hot water are built into the Steam Cleaning Hood’s fan system for a clean that is thorough and efficient.

The system’s unique Cleaning Alert, alerts you when it’s time to activate the Steam Clean function. In fact Electrolux refers to its One-Button Touch Control as a ‘SMART’ system. In addition to its hyper-modern technological design, the Self Cleaning Hood also uses highly refined mechanicals to deliver ideal performance; a High Airflow gives the unit exceptional handling capability for kitchens up to large-sized spaces, whilst it keeping the operational noise level low.

Electrolux’s Hood Range includes a Wall Chimney and the Slimline Pull-Out formats, inspiring home cooks everywhere no matter what their kitchen looks like or the space they have available. The Electrolux Self Cleaning Hood retails at RM 3,589

“We believe the expertise we have built during our 100 years history provide Electrolux a unique position to put our purpose into action and positively impact the world’s greatest challenge: the way we all live our lives. This is the starting point for our most important initiative: a global, long-term action plan to create a more enjoyable and sustainable future. With our eyes set on the future, we will always continue to improve, create better experiences and act sustainably.” Mr.Koh concluded.

(left to right) Brian Khoo, Koh Soh Hoie, Elaine Daly, Christian Mittermeier

At the launch event, Chef Christian Mittermeier, a chef from Germany who owns and runs Villa Mittermeier demonstrated a few easy to make recipes using the Electrolux premium range of kitchen appliances.

For more info, log on to www.electrolux.com

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