The sets of Wicked, the live-action adaptation movie of the beloved musical, are a masterclass in turning imagination into reality. Premiered on 22 November, the film reimagines the land of Oz with jaw-dropping production design that’s as inventive as it is immersive. With Jon M. Chu at the helm and stars like Ariana Grande (Glinda), Cynthia Erivo (Elphaba), and Jeff Goldblum (The Wizard), Wicked is more than a feast for the ears—it’s a visual journey packed with lessons for design enthusiasts.
Production designer Nathan Crowley pulled out all the stops to create environments that feel tactile, authentic, and emotionally charged. From planting millions of tulips to crafting larger-than-life sets that blend history with fantasy, his work reveals the power of thoughtful design. Here’s how you can translate some of Wicked’s magical ideas into your own interior projects.
1. Munchkinland: Let Nature Lead the Way
One of the most captivating choices in Wicked was planting nine million tulips in Norfolk’s countryside to create the vibrant, rainbow-hued backdrop of Munchkinland. But the creativity didn’t stop there—the tulip heads were repurposed as living roofs for the Munchkin homes. The houses themselves were designed with rustic charm, pulling inspiration from a mix of architectural styles.
Design Tip:
Embrace natural elements and local materials to ground a space while adding a sense of wonder. Think living roofs, organic textures, or regional inspirations that give a room an unexpected, earthy twist. By weaving nature into your designs, you can create spaces that feel both whimsical and connected to their surroundings.
2. Shiz University: Mix Styles for Bold Impact
The grand architecture of Shiz University, where Elphaba and Glinda’s story begins, is a stunning mix of Moorish and Italianate influences. Deep arches, onion domes, and textured wood shingles create a space that feels ancient yet lively. What’s more, the set was fully built with real corridors and a water tank for the students’ dramatic boat arrivals.
Design Tip:
Don’t shy away from combining contrasting styles to add depth and intrigue. For example, pair ornate architectural details like arches or filigree with sleek, modern furniture for a space that feels layered and dynamic. Physical depth—whether through mixed materials, varied scales, or unexpected juxtapositions—keeps your design visually engaging.
3. The Emerald City: Let History Inspire Modern Elegance
The Emerald City, the dazzling heart of Wicked, takes cues from iconic architects like Louis Sullivan, Frank Lloyd Wright, and Carlo Scarpa. The result? A blend of Beaux-Arts grandeur and modern geometries, brought to life with intricate textures and bold design choices.
Design Tip:
Look to history for inspiration when creating spaces that feel timeless. Incorporate classic patterns, rich detailing, and bold geometrical elements, then layer in contemporary touches to make the space your own. And don’t underestimate the power of texture—carefully chosen surfaces, from rough stone to smooth metals, can bring depth and sophistication.
4. The Magic of Real, Tactile Design
While many modern films rely on CGI, Wicked chose to bring its world to life with physical sets. From moulded plaster trees in the Ozian forest to Shiz University’s spinning bookshelves, these tangible elements enhance the story’s emotional impact.
Design Tip:
Prioritise tactile, interactive materials in your spaces. Natural wood, stone, and fabric create a warm, sensory connection, while movable elements like sliding panels or transformable furniture add functionality and a touch of playfulness. A space that feels good to touch often feels good to inhabit.
Article: Lily Wong
