In a challenging global market, Salone del Mobile.Milano 2025 reaffirmed its leadership — welcoming 302,548 attendees (on par with Euroluce 2023) and hosting 2,103 exhibitors from 37 countries. From standout products to visionary cultural programming, here are the moments that stole the show.
Fair by the Numbers
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Total Visitors: 302,548
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Exhibitors: 2,103 from 37 nations
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International Professionals: 68% of total attendance
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Visitor Satisfaction: 88% (Native Strategy survey of 475 exhibitors)
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Exhibitor Renewal Intent: 94%
Global Reach & Core Markets
China remained the top source of visitors—despite economic headwinds—while European attendance held steady, reflecting Italy’s €10 billion furniture export market (51% of total).
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Top Growth: Germany (+X%), Spain (5,423 professionals, +4.1% exports), Poland (5,325, +9.1%).
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Emerging Interest: UAE visitors doubled to 1,801, and Saudi Arabia stepped up after a new design-MoU in January.
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Asia on the Rise: Japan climbed from #20 to #13 (2,610 professionals, +2.7% exports); South Korea held firm.
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Key Delegations: 350 investors, buyers, media—27 delegations from Asia & the Gulf under ICE-Agenzia support.
Students & SaloneSatellite
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Student Visitors: 8,517 Italians + 6,543 internationals (≈ +32% vs. Euroluce ’23)
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SaloneSatellite: 39,000 visitors, 700 emerging talents from 37 countries
Leadership Voices
“Salone 2025 shone as a beacon amid global challenges. Over 302,000 visits confirm its role as the industry’s core nexus—where craftsmanship and innovation unite to drive future growth.”
— Maria Porro, President, Salone del Mobile.Milano
“In uncertain times, Salone stands as our sector’s gravitational center. Italy’s 100%-made design innovations here chart tomorrow’s trends, reinforcing ‘Made in Italy’ as a global benchmark.”
— Claudio Feltrin, President, FederlegnoArredo
Cultural Initiatives Beyond the Halls
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Library of Light by Es Devlin at Pinacoteca di Brera (95,300 visits)
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Mother by Robert Wilson at Castello Sforzesco (sold out, runs to May 18)
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La dolce attesa by Paolo Sorrentino on-site at the fair
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Villa Héritage space by Pierre-Yves Rochon showcasing 40+ Italian maisons
Euroluce International Lighting Forum
April 10–11 brought 1,500+ participants to masterclasses and panels, featuring solar designer Marjan van Aubel, Studio Drift’s Lonneke Gordijn, Prof. Stefano Mancuso, and more.
Sustainability & EPR Launch
Building on ISO 20121 certification, FederlegnoArredo and the Ministry of Environment inaugurated an Extended Producer Responsibility (EPR) pilot—pioneering end-of-life furniture recycling and circular-economy solutions.
Save the Date: The 64th Salone del Mobile.Milano will take place April 21–26, 2026. See you in Milan!
Source: 77° Global Furnishings Media
