The 101st edition of the IFA (Internationale Funkausstellung) in Berlin closed its doors to resounding applause, once again affirming its role as the global barometer of consumer electronics and home innovation. This year’s exhibition spotlighted the sweeping influence of AI, smart appliances, and lifestyle technologies underscoring how seamlessly technology has woven itself into everyday living.
Among the standout brands, HIZERO, a rising innovator from China, captured both industry and media attention. Making its third consecutive appearance at IFA, the company arrived with a louder voice and sharper presence in 2025. HIZERO unveiled upgraded versions of its F600 flagship and F300 compact model, alongside the world premiere of the H100 handheld hard-surface cleaner. H100 earned HIZERO the prestigious 2025 IFA Innovation Award from U.S.-based home and lifestyle authority House Digest.
Redefining Everyday Cleaning
At the heart of HIZERO’s success lies its proprietary UltimateClean™ biomimetic cleaning technology, designed to address pain points familiar to households worldwide, noise, short battery life, and ineffective cleaning. Inspired by the natural “licking mechanism” of cats and dogs, its polymer-based flexible cleaning roller simultaneously absorbs and releases water with precision. This ensures streak-free, instantly dry floors, while its self-cleaning cycle automatically separates wastewater, dust, and hair, eliminating the frustration of cross-contamination.
F600: Quiet Powerhouse with Flagship Performance
The F600 emerged as the show’s “star appliance,” drawing sustained attention from visitors and media alike. Featuring HIZERO’s patented suction-free adhesive cleaning method, it achieves high-efficiency dirt removal while continuously separating solids, liquids, and hair. With each rotation, the roller maintains a spotless surface contact, ensuring a true “one-pass clean.”
The F600 runs for up to 60 minutes on a single charge, covering as much as 300 square meters, sufficient for an entire household deep clean. Operating below 60 decibels, its noise level is comparable to casual conversation, allowing users to clean without disrupting music, work, or rest at home.
F300: Compact Agility for Modern Living
Alongside the flagship, the F300 demonstrates HIZERO’s adaptability to diverse living spaces. As a miniaturized counterpart to the F600, it retains the brand’s signature cleaning technology while offering a lighter build and narrower cleaning head. Weighing just 3.5 kilograms, the F300 provides effortless maneuverability ideal for small apartments, single-person households, or anyone seeking quick, convenient upkeep without sacrificing performance.
Beyond individual products, HIZERO is shaping a holistic cleaning ecosystem. From handheld hybrid cleaners to cordless solutions and surface-specific devices, the brand is steadily expanding its portfolio to meet varied domestic needs. With a robotic floor-cleaning solution already in development, HIZERO is positioning itself as a category leader moving from standalone products to a comprehensive smart cleaning system.
From Left to Right: H100、F600、F300
As global competition in the appliance sector intensifies, HIZERO stands out not only for its technical innovation but also for reimagining cleaning as an intelligent, lifestyle-driven experience making “clean once, live well” a tangible reality for households worldwide.
Written by Lee Khe Ying
