Midea, a global leader in smart home appliances unveiled its latest INSTA-FIT Master Series and Laundry Suite in Malaysia. The debut reflects Midea’s vision of appliances that fit seamlessly into modern homes while supporting healthier lifestyles through smarter design and advanced purification technologies.
“Homeowners today are looking for appliances that blend seamlessly into their spaces while delivering exceptional performance,” said Mark Tam, Managing Director of Midea Malaysia. “The INSTA-FIT Master Series and Laundry Suite are designed to do exactly that, helping families keep their food fresher for longer and facilitating effortless laundry care, all wrapped in a sleek, stylish design. We want families to enjoy everyday convenience without ever compromising on style.”
No More Compromise Between Function and Form
Both the INSTA-FIT Master Series and Laundry Suite embody Midea’s philosophy of enabling convenience and adaptability, showing that appliances can complement a home’s identity rather than dictate it.
“As kitchens and living spaces become more open and integrated, appliances are increasingly expected to disappear into the design rather than disrupt it,” said Iko In, Founder of iN Design Lab. “The INSTA-FIT Master Series, with its seamless cabinetry integration, and the ultra-thin Midea Laundry Suite reflect this shift perfectly, proving that functionality never has to come at the expense of aesthetics.”
A Refrigerator Designed for Health, Not Just Storage
The new Midea INSTA-FIT Master Series redefines modern refrigeration with a perfect slot-in fit at just 600mm depth and 4mm clearance. Blending seamlessly into cabinetry with no installation required, it brings contemporary design with a Shadow Grey finish, GlowTech illuminated handle, and scratch-resistant, fingerprint-free surfaces.
With a generous Gross 620L capacity, 90° accessible drawers, and a flexible flip-tray system, storage becomes effortless. Breakthrough freshness features include:
* V-Tech soft-freeze drawers that preserve meat and fish for up to seven days without defrosting.
* IPL Purify to sterilise packaged food in just three minutes.
* PST+ Plasma Sterilisation to eliminate odours in just nine minutes.
SmartHome App connectivity gives families remote access to temperature control, energy tracking, food expiry reminders, and diagnostics.
The INSTA-FIT Master Series is officially recognised by the Malaysia Book of Records as the first refrigerator in the market with the Highest Level of PST Purification Virus Elimination System, offering over 99.999% effectiveness, setting a new benchmark in food safety and disinfection.
Smarter Laundry in a Slimmer Form
The Midea Laundry Suite brings laundry innovation in an ultra-thin all-in-one washer-dryer combo that fits standard cabinetry while offering a premium, unified look. Its 115cm colourful touchscreen puts controls at eye level for ease of use, while a powerful Turbo wash-and-dry cycle completes in just 35 minutes.
With a large 10kg + 8kg drum capacity, it handles bulky items like curtains with ease, while its heat-pump drying system delivers gentle care at 42°C with energy efficiency. Hygiene is prioritised with UV sterilisation, steam cleaning, mite removal, and self-cleaning functions.
See It All at iN Design Lab
To mark the debut, visitors can discover the INSTA-FIT Master Series and Laundry Suite in immersive, interactive real-life home setups at Midea’s iN Design Lab showroom. Test the key features, explore design integration, and see how Midea’s appliances adapt to different lifestyles and layouts.
📍 Location: iN Design Lab, Level 2, INC., KL Eco City
🕘 Open daily from 10am to 7pm
🌐 More info | https://www.midea.com/my | FB: Midea
