On May 20, premier Italian furniture house Minotti unveiled its inaugural flagship store in Hanoi’s Ba Dinh District—a milestone in the brand’s expansion into Southeast Asia. Housed within a meticulously restored French colonial landmark, the two-story showroom fuses historic Vietnamese architecture with Italian modernism, offering a fully immersive taste of Minotti’s signature lifestyle.
Nestled within a meticulously restored French colonial building, Minotti’s Hanoi flagship retains the historic structure’s graceful exterior. Inside, visitors are greeted by a warm welcome area featuring Yves sofas by Hannes Peer alongside Giampiero Tagliaferri’s sculptural Supermoon collection—setting the tone for Italian living elegance.
Subtle Vietnamese cultural and feng shui elements guide the flow—from a wooden arch in the reception to the living area showcasing Marcio Kogan’s Horizonte series. Adjacent to the main lounge is a “Design Gallery” offering city views and presenting GamFratesi’s Daylight outdoor line, reinforcing Minotti’s holistic lifestyle narrative.
Upstairs, three distinct living-room vignettes showcase tailored color palettes—each one reflecting Vietnam’s evolving design preferences. A dedicated bedroom suite and private consultation suite complete the second floor, allowing clients to envision Bespoke Minotti interiors adapted to Southeast Asian climates and lifestyles.
Partnering with EuroStyle, Minotti’s local collaborator, this Hanoi flagship signals the brand’s commitment to high-end Asian markets. Industry analysts highlight Vietnam’s burgeoning luxury segment as fertile ground for international labels, and Minotti’s careful blend of French colonial heritage with contemporary Italian flair positions it at the forefront of this growth.
Source: 77° Global Furnishings Media
