Home LifestyleEvents MIFF 2023: Rising Interest Leads to Surge in Exhibitors and Registered Buyers

MIFF 2023: Rising Interest Leads to Surge in Exhibitors and Registered Buyers

by creativehomex

As the largest B2B furniture trade event in Southeast Asia, the Malaysian International Furniture Fair (MIFF) is expecting a huge turnout. Due to rise in demand of the event, there will be close to 600 exhibitors present at the March 1-4 show held at World Trade Centre Kuala Lumpur (WTCKL) and the Malaysia International Trade & Exhibition Centre (MITEC).

Global Interest
Organised by Informa Markets, the show has attracted Malaysia’s industry heavyweights and other Asian producers from China, India, Indonesia, Singapore, Thailand, Vietnam, and pavilions by Taiwan, Japan and South Korea. Early registration from thousands of buyers from 116 countries and regions also demonstrates the masses’ strong interest in meeting with vendors at Asia’s first furniture show of the year.

In addition, China’s border reopening will bring over 200 companies from several cities and the debut of Furniture China @Malaysia Show in MIFF for its first ever edition outside Shanghai.

New to View
The myriad of returning and first-time exhibitors displaying new products and services cements MIFF as the region’s furniture capital to support the whole supply chain and provide more opportunities to exhibitors eyeing the global market.

The list of Malaysian companies is led by the country’s largest manufacturers such as Poh Huat, Ecomate, Favourite Design, SWS, Wegmans, Ivorie, Merryfair, Step Furniture, WA Furniture, Inception and Lifestyle International.

Thoughts and Quotes
Ms Kelie Lim, General Manager of MIFF, comments: “We are extremely delighted that MIFF is now back to pre-pandemic scale. After the uncertainties of the past few years, the show boosts the growth of the global industry and trade. MIFF offers an incredible range of opportunities for our customers to grow their business and gain visibility among buyers all over the world. We welcome Furniture China and the brands it brings to add value to the exhibit floor and enhance the overall experience for our customers.”

Ms Stella Zhong, Deputy General Manager, Informa Markets Sinoexpo, comments: “MIFF is a unique partner for Furniture China. It is a match of two dynamic partners to leverage our combined strengths and deliver more benefits to global furniture retail and advance the industry even further. MIFF has demonstrated its relevance to the industry and we see huge potential for a long-term relationship.”

Mr Steve Ong, President of Muar Furniture Association (MFA), comments: “MIFF is a pivotal platform for Malaysia’s furniture exports. It offers valuable opportunities to Malaysian manufacturers especially SMEs to become exporters in a cost-effective way because there are quality buyers from so many countries in one single show. As a strategic partner of MIFF since 2012, MFA congratulates MIFF on such a strong comeback after a tough pandemic period.”

Key Highlights

  • As the pillar for Malaysian furniture exports, MIFF houses the largest collections of Malaysian solid wood furniture and office furnishings in Southeast Asia supported by segments such the designRena gallery of top Malaysian manufacturers and Muar Hall.
  • Catch Malaysia’s export-ready young designers at the xOrdinary Showcase curated by one of the country’s most exciting talent Lim Bo Qiang, a previous MIFF Furniture Design Competition winner who has featured in SaloneSatellite, the young designer event of the world renowned Salone del Mobile.Milano furniture show.
  • The xOrdinary Showcase enters its second year with the focus on eco-friendly lifestyle products inspired by Malaysia’s multi-cultural roots.

As the momentum continues to build, buyers can pre-register for free admission before Feb 15 and take advantage of early bird hotel discounts by checking the show website.

To keep up-to-date, visit the MIFF website to learn more of exhibitors, products, exclusive hotel rates and free shuttle service between venues and official hotels. You can also get the latest news and insights by following MIFF’s FB page Furnish Now by MIFF.

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