Samsung Malaysia launched its highly anticipated Galaxy Unfolds roadshow on 16 July 2025 at Pavilion Kuala Lumpur, celebrating the latest Galaxy Z Series and Galaxy Watch8 Series. The immersive showcase marked a milestone in Samsung’s foldable journey, demonstrating the brand’s commitment to innovation since the Galaxy Z Series’ debut in 2019.
Guests experienced the power of Galaxy AI and Gemini Live, seamlessly integrated into the new Z Fold7 and Z Flip7. On stage, Samsung Malaysia’s top executives, including President Charles Kim, unveiled the devices, accompanied by a dazzling runway presentation featuring models in celestial-inspired outfits. Korean star Lee Soo-hyuk also made a special appearance.
The roadshow features themed zones such as the Wall of Innovation, AI Health Zone, and SmartThings AI, each highlighting Samsung’s latest breakthroughs. Content creators like Jinnyboy and Mekyun shared how the Galaxy ecosystem empowers their daily routines and creativity.
Running until 20 July, the roadshow offers exclusive pre-order deals for the Galaxy Z Series from RM3,999 and savings on the Galaxy Watch8 Series. With customisation booths and hands-on experiences, the event invites Malaysians to discover a smarter, more connected way of living through Samsung’s evolving technology.
