On the iconic Rodeo Drive, the new House of Dior Beverly Hills redefines the language of luxury through architectural precision and poetic design. Designed by architect Peter Marino, the space transcends the traditional boundaries of retail, becoming instead an immersive world where Dior’s heritage converses with California’s light, landscape, and cinematic allure.
The building’s façade, a play of rhythm and texture, reflects the fluid grace of haute couture — its folds and curves subtly recalling the drape of a Dior gown. Inside, Marino orchestrates a symphony of materials and tones, crafting an atmosphere that feels at once organic and meticulously composed. Every surface, from hand-finished plaster to pale limestone, echoes the natural world so dear to Christian Dior, while intricate floral motifs weave through the interiors like whispered homages to his garden in Granville.
Each level reveals a new chapter in the Maison’s narrative. The ground floor unfolds with luminous galleries devoted to ready-to-wear and leather goods, where mirrored surfaces and soft textiles invite a tactile encounter with craftsmanship. Ascending through the space, jewellery and timepieces glimmer under sculptural lighting that evokes the shimmer of sunlight on petals. Artworks curated by Marino punctuate each room — not as decoration, but as dialogue — reinforcing Dior’s place at the confluence of art, design, and haute couture.
The third floor marks a pivotal evolution: Monsieur Dior, the Maison’s first restaurant beyond Paris, conceived in collaboration with three-star-Michelin chef Dominique Crenn. Here, gastronomy becomes a medium of design — a culinary reflection of Dior’s silhouettes, textures, and timeless femininity. Each dish tells a story of form and memory, inspired by archival pieces and the golden age of Hollywood that once embraced Dior’s New Look.
Crowning the experience, the top floor unveils private salons reminiscent of 30 Montaigne’s intimacy, their restrained palette and bespoke furnishings embodying quiet luxury. Beyond lies a verdant terrace — a suspended garden offering sweeping views of Beverly Hills, where architecture and nature fuse in serene equilibrium.
Project & images: https://www.lvmh.com/en/news-lvmh/dior-opens-house-of-dior-beverly-hills-flagship-in-los-angeles
Article by: Lily Wong
