On 26 October 2018, Niro Ceramic Group held the Grand Opening of its first Creative Lab showroom at Paramount Gardens, Petaling Jaya, Selangor.
Over the years, Niro Ceramic Group has analysed customer behavior and identified the challenges faced by home owners when shopping for tiles in a tile showroom. Some of the challenges encountered by home owners are the difficulties in visualizing how the tiles would look like after installation, hard to select and decide on the right tiles that they need, uncertain about the tile design that would meet their style and the time that it takes to decide to renovate or beautify their home. With Creative Lab’s new retail concept, the company envisages that these challenges can be lessened.
Niro Ceramic’s Creative Lab showroom is designed in the most efficient manner, well-organised and easy for customers to select and make their choices. One of its features is the ‘Top Picks’ wall that displays the best sellers with different colour tones, sizes and surfaces that make it easier for home owners to narrow down their selection and choices. Present will be well-trained designers – the Creative Lab Designers, who would be using state-of-the art design software to help home owners develop 3D designs that meet every aspect of their requirements including functionality, appeal and style as well as the home owners’ financial considerations. This “work together concept” also facilitates home owners’ participation so that the final outcome is derived from their own choice and desire.
Upon tile selection by home owners, Creative Lab Designers will incorporate images of the selected tile into the software and the 3D design can be created almost instantly. This 3D design is of high quality and would enable home owners to visualize their home with the tiles and sanitary wares that they have selected. Before making their final purchase decision, home owners can refer to the actual samples that are available in Creative Lab showroom. These all can be done within a shorter period of time which eliminates the long waiting time faced by home owners. Ultimately, Creative Lab will bring tile shopping experience to the next level, enabling home owners to bring their ideas to life.
“As a market leader in product quality and services, we at Niro Ceramic Group are most happy to launch a new retail experience, our first Creative Lab showroom. We want customers to be able to bring home their ideas and we are looking forward to having more Creative Lab showrooms in the future”, says Mr. Bong Kuan Shin, Managing Director of Niro Ceramic Group.
For more information, please visit www.nirogranite.com.
