The China International Furniture Fair (Guangzhou), or CIFF Guangzhou 2027, has released the key visual for its 59th edition, which takes place in Guangzhou on 18 to 21 March and 28 to 31 March 2027. A chrome-finished emblem built on the fair’s hexagonal logo marks thirty years under the theme “Power the Next”.
A hexagon softened by three decades
Organisers of CIFF Guangzhou revealed the main key visual for the 59th China International Furniture Fair (Guangzhou) on 4 November 2026. The poster carries the years 1998 and 2027, framing the fair’s thirty-year journey alongside the development of China’s home furnishing industry.
The emblem takes the fair’s classic hexagonal logo as its base structure. The letters “C-I-F-F” and the numeral “30th” combine into a single core symbol, shaped with full, rounded surfaces and flowing curves. According to the organisers, the softened form reflects a mature fair, one that has been refined over time and keeps an open, collaborative and approachable character.
Mirror metal as a statement of material
The reflective chrome finish carries the idea behind the identity. A mirrored surface picks up its surroundings, light and colour, which the organisers compare with the way CIFF records changes in the industry. Because a mirror can hold many colours at once, it also stands for the many forces of the industry meeting at the fair.
Reflections in motion
Rippling, continuously shifting reflections across the metal give the symbol a sense of flow. The organisers link this movement to an industry in constant evolution and to the fair’s expanding network of connections, which they say continues to create new value for the sector’s high-quality growth.
Theme and dates
The English tagline “Power the Next” sits beside the Chinese theme 三十而礪·質敬未來, which can be read as “tempered by thirty years, honouring the future with quality”. Launch materials show the identity applied across exhibition-hall signage, billboards, street posters, banners and printed tape.
The 59th edition takes place in two phases at Pazhou, Guangzhou:
- Home Furniture: 18 to 21 March 2027
- Office and Commercial Space, held with CIFM/interzum guangzhou: 28 to 31 March 2027
Source: CIFF Guangzhou
