iN-Trend Issue #12/25: As the year comes to an end, Malaysia’s home and lifestyle scene continues to come alive with innovations that inspire beauty, comfort, and purpose. From vibrant colours and smart appliances to sustainable play and heartfelt initiatives, these launches make living more meaningful and uplifting.
Feature Image Credit: Jotun
Jotun’s 2026 Global Colour Collection “Soulful Spaces” Transforms Homes into Sanctuaries
Jotun invites Malaysians to rediscover the art of living beautifully through colour with the launch of its 2026 Global Colour Collection — Soulful Spaces. Unveiled through an intimate media showcase at The Yard, Sentul Depot, the event invited guests to experience how colour shapes emotion and atmosphere, immersing them in curated spaces inspired by reflection, heritage, and joy. These installations illustrated the transformative power of colour, creating environments that evoke balance, comfort, and connection. Each palette of the Soulful Spaces collection is thoughtfully curated to complement one another, ensuring effortless coordination. Whether layered together or featured on their own, these shades bring balance, cohesion, and timeless beauty to any interior. Through three distinctive themes — Passage of Time, Art of Stillness, and Joyful Living — Jotun offers inspiration for every lifestyle and aesthetic preference, from serene sanctuaries to expressive, personality-filled interiors.
https://www.jotun.com/my-en/decorative
Launch of Haier’s All-new X Series Washing Machines
Haier Malaysia unveiled the all-new X Series Washing Machines, engineered with technologies to simplify the laundry cycle while saving time, water, and energy for Malaysian households. Comprising the X5, X7, and the range-topping X9, the X Series is Haier’s next generation of washing machines designed to deliver a truly premium user experience for contemporary living. It is equipped with advanced technologies that provide superior hygiene and greater efficiency, all packaged in a refined aesthetic that complements modern interiors. Developed for today’s lifestyles, the Haier X Series integrates intelligent features in one sleek package to make laundry less of a chore. Its AI Wash function automatically detects fabric types and water absorption levels to recommend the ideal washing programme, ensuring precise care for every load. Following a wash, the Ultra Fresh Air feature automatically dries the inner drum and releases
moisture to prevent undesirable odours and wrinkles. The X Series also sports a futuristic full-touch interface, dubbed Color AI, that enhances the machine’s sleek appearance as it does away with a button cluster.
http://www.haier.com/my
IKEA Brings the Savannah to Malaysia with the Launch of SANDLÖPARE
The savannah lands in Malaysia as IKEA introduces SANDLÖPARE, a new children’s collection designed to encourage curiosity and care for endangered animals through imaginative play and storytelling. Inspired by the adventurous African savannah, the collection was developed in collaboration with the Swedish wildlife conservation centre Nordens Ark. Featuring a variety of 29 products, SANDLÖPARE brings uniquely designed and affordable soft toys, textiles and play furniture that transform everyday life at home into immersive play experiences. The SANDLÖPARE soft toys are also made of 100% recycled materials, including the filling, skins, threads and reinforcements. Testing plays a crucial role in the development of soft toys. They all undergo rigorous testing before reaching the stores. There are pull tests, testing for chemicals and durability as well as multiple rounds in the washing machine, to ensure that each soft toy keeps it shape.
IKEA Malaysia is teaming up with Teach For Malaysia (TFM) to ensure play makes a difference beyond the home. IKEA Malaysia will donate RM1 to Teach For Malaysia for every soft toy purchased until 27 December 2025.
https://www.ikea.com/my/en/
La Gourmet Marks 31st Anniversary with A Celebration of “A Caring Heart” Campaign
As La Gourmet celebrates its 31st anniversary, the brand marks this milestone with a deeper purpose through its theme, “A Caring Heart.” In conjunction with this meaningful occasion, La gourmet proudly unveils the “La gourmet Ray of Hope Collection”, a special edition range featuring thermal bottles, lunch boxes, a food jar, cookware, and more. The collection showcases artwork created by Yaya, a 13-year-old child with autism. In honour of its 31st anniversary, La gourmet will contribute a portion of proceeds from its anniversary sales to organisations that support children and adults with special needs.
https://www.lagourmet.com.my/
Midea Sets New Malaysia Book of Records Milestone with the Launch of FIRST 18 Midea Brand Stores Nationwide
Midea Malaysia today marked a key milestone with the simultaneous launch of 18 Midea brand stores across the country, a first-of-its-kind national rollout recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event.” The nationwide launch comprises 15 new Midea brand stores, 2 new Midea Pro-Shops, and 1 Kuala Lumpur showroom featuring a refreshed signboard, all collectively contributing to this record-setting achievement. The event underscores Midea’s accelerated expansion in Malaysia, transforming its physical retail footprint from zero to 18 stores in a single rollout. As part of the launch, Midea introduced the SMART MASTER product series to the Malaysian market, giving attendees a first look at how the brand is elevating the connected home experience. SMART MASTER represents a suite of intelligent technologies embedded across Midea’s appliance range, designed to understand, adjust, and respond intelligently to user needs through AI and smart sensors. To celebrate the grand opening of its first 18 brand stores nationwide, Midea is introducing a series of exclusive promotions throughout December. Check out their social media pages for more information.
https://www.midea.com/my
Signature International Berhad Brings Christmas Joy to Rumah Hope With a Meaningful Home Makeover
Children at Rumah Hope received an early Christmas surprise as Signature International Berhad (Signature) unveiled refreshed and revitalised living spaces under its strengthened Signature Cares community programme. The initiative forms part of the Group’s broader CSR, sustainability, and ESG commitments, reflecting Signature’s purpose of transforming spaces that elevate comfort, dignity, and emotional wellbeing for vulnerable children. In line with Signature’s mission to uplift communities, the programme delivered a holistic, child-centred transformation. Beyond the physical makeover, Signature collaborated with the Children’s Protection Society (CPS) and Makchic to introduce storytelling, safety education, and emotional development activities, reinforcing the nurturing and supportive environments the children need to thrive. The event was also attended by Signature’s Brand Ambassador Amelia Henderson and Signature Brand Celebrity Diana Danielle, who spent the afternoon engaging with the children and amplifying the spirit of compassion, joy, and community upliftment.
http://www.signature.my
MARSSENGER’s Global Lands with the Opening of its Flagship Store in SS2
MARSSENGER, a prominent listed high-end kitchen appliance brand from China, has officially opened its first flagship store in Malaysia, located in the vibrant SS2 district of Petaling Jaya. More than the launch of a retail space, this milestone represents Marssenger’s ambition to redefine kitchen technology in the region—demonstrating the pinnacle of China’s intelligent manufacturing capabilities. The presence and support of renowned Malaysian singer-songwriter Bell Yu Tian further elevated the opening ceremony, bringing an exceptionally lively and energetic atmosphere to the event. In stark contrast to the typical fanfare of product launches, Marssenger’s flagship store opening embraced a new vision for the modern kitchen: sleek, silent, and meticulously engineered. The event invited industry leaders, acclaimed interior designers, and technology enthusiasts to witness a transformative new benchmark in kitchen design.Instead of conventional sales-driven activities, the launch emphasised immersive, scenario-based experiences. Guests were engrossed by the brand’s flagship innovations, including the X5 Ultra with its captivating Nebula Touch Color Screen and the D75 Integrated Dishwasher, which sets a new standard in whisper-quiet, high-performance cleaning.
https://www.facebook.com/marssengermalaysia
Senheng Marks 36th Anniversary with My Rewards, My Choice Milestones and Untung Gila Cashback Offers
As Senheng marks its 36th anniversary, the retailer is strengthening its focus on customer value through enhancements to its S-Coin loyalty ecosystem and the expanded “Untung Gila” cashback campaign. Central to this strategy is the S-Coin loop, where PlusOne members earn S-Coin automatically from selected purchases in-store or via the Senheng App, then redeem them for rewards. This approach has driven strong growth, with S-Coin issuance rising 83% and redemptions increasing 106% year-on-year between 2024 and 2025. The S-Coin Rewards Centre now offers over 2,400 redemption items nationwide, spanning consumables, gadgets and lifestyle products, with further expansion planned. Complementing this is the enhanced Untung Gila campaign, now offering 50%, 70% and 100% S-Coin cashback tiers on selected products. From 2026, it will cover over 300 SKUs, including major home appliances and electronics from leading brands. Together, these initiatives reinforce Senheng’s long-term commitment to rewarding Malaysian shoppers with greater flexibility, choice and value.
http://www.senheng.com.my
