During the 2025 London Design Festival, B&B Italia unveils its latest concept exhibition, The Collection Amplified, inside the brand’s newly reimagined London flagship.
The installation blends new 2025 collections with modern classics, crafting an immersive narrative that bridges heritage, innovation, and future vision.
Within the space, interior and outdoor settings unfold like chapters of a design story — where form meets function, and timeless craftsmanship encounters contemporary living. Each display reveals B&B Italia’s ongoing dialogue between materiality, architecture, and the human experience of space.
Running concurrently are three special showcases:
Maxalto 50th Anniversary Editions, paying tribute to half a century of quiet elegance and refined craftsmanship.
Azucena Icons, celebrating Gio Ponti and Luigi Caccia Dominioni’s modernist legacy.
Arclinea New Releases, marking the brand’s 100-year milestone with a vision for the kitchen as a social and architectural hub.
Together, these presentations underscore the brand group’s shared ethos — a commitment to design excellence that evolves with time, yet never forgets its roots.
Source: 77° Global Furnishings Media
