Home Find ProfessionalsFurniture Vitra: An Iconic Brand that Redefined the Design World

Vitra: An Iconic Brand that Redefined the Design World

by chxadmin

Established in 1950, renowned Swiss furniture brand Vitra has come a long way to make its mark in the design world.

An iconic brand well-known around the world, Vitra is synonymous with awe-inspiring innovations and designs that redefined the design and the spaces we inhabit. “Creating innovative products and concepts with great designers is Vitra’s essence,” the brand says. “With our classics, Vitra represents groundbreaking 20th century design. Today, in combining technical and conceptual expertise with the creativity of contemporary designers, Vitra seeks to continue pushing the boundaries of the design discipline.”

More than just a furniture manufacturer, Vitra has gone above and beyond to work with some of the world’s best designers to create statement-making pieces. To date, Vitra has brought all these together under one roof – for instance at The Vitra Campus and Vitra Design Museum.

“The Vitra Campus with buildings by some of the world’s leading architects and the Vitra Design Museum with its exhibitions on design and architecture, design archives and a comprehensive furniture collection are all part of Vitra,” the brand shares. “They inspire visitors, inform the design process and create an atmosphere in which innovation flourishes.”

Vitra’s Exceptional Collections

Vitra Home Collection
The Vitra Home Collection encompasses furniture, lighting and accessories for private interiors, including such well-known classics as the Eames Lounge Chair and the Panton Chair, as well as numerous pieces by contemporary designers. The Vitra Home Collection follows the principle of collage – the idea that a vibrant living space is not achieved by conforming to a unified plan, but rather gains character through a mix of old and new, high and low, classic and contemporary.

Office Furniture
For more than fifty years, Vitra has developed office furniture that is innovative, functional and aesthetically appealing. Vitra works closely with the client to devise tailored interior concepts that help reconcile the growing demands of daily life – acceleration, technological progress and social change – with the individual corporate culture of the company.

Public Spaces
Ever since Vitra began to produce furniture designs by George Nelson and Charles and Ray Eames in the 1950s, the company has also devoted its attention to the outfitting of public spaces. Vitra regards the furnishing of public interiors – in airports and train stations, in cultural and educational institutions, or in cafés, restaurants and hotels – as a welcome opportunity to demonstrate the positive influence of design.

More Vitra stories here.

Log on to www.vitra.com or check out Vitra’s collection at www.haus.com.my

Related Articles