Haier Europe has unveiled its first Smart Home Boutique at the MediaMarkt in Berlin’s Alexa Shopping Center, marking a significant step in expanding the brand’s premium presence across the European market.
The new boutique is designed as an immersive retail experience that brings Haier’s vision of connected, intelligent living directly to consumers. The space showcases the brand’s latest smart home ecosystem from modern kitchen appliances and advanced laundry systems to a range of IoT-enabled home solutions allowing visitors to explore, interact, and personalise their ideal smart living setup.
According to Rogier Volmer, General Manager of Haier DACH and Benelux, the boutique embodies Haier’s dual commitment to innovation and customer experience:
“Our goal is to make the future of smart living accessible to everyone, while strengthening our partnerships and driving sustainable solutions across the region.”
Senior Haier executives, including key account and regional managers, attended the boutique’s opening ceremony, underscoring the company’s strategic focus on customer engagement and brand influence in Europe.
The Berlin launch also aligns with Haier’s broader European market strategy, which includes partnerships with major sports events and the integration of DACH and Benelux operations into a unified Central European business unit. This move aims to enhance both competitiveness and operational efficiency across the region.
Through this concept store, Haier reinforces its ambition to become the most customer-centric smart home brand in Europe, offering not just appliances but a seamless experience of innovation, technology, and lifestyle.
Source: 77° Global Furnishings Media
