The upcoming Malaysian International Furniture Fair (MIFF) 2020 is generating a lot of buzz among exhibitors as they will be the first to showcase their latest products to global buyers when the trade show kicks off the 2020 Asia season from March 6 to 9.
The exciting prospect of getting in front of the competition to impress with new designs and collections will add more shine to the aisles at the ultra-modern Malaysia International Trade and Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC) from Mar 6-9. Over 600 suppliers from Malaysia and at least a dozen more exporting countries including China, will stock up the 100,000 sqm trading floor to welcome the high diversity of buyers attending the show every year.
With visitor traffic from as many as 140 countries and regions, MIFF spells immense value to exhibitors seeking to grow their export footprint. The show has emerged as the gateway to Southeast Asia’s increasingly affluent and young consumers, and a successful route to new markets in other parts of the world.
MIFF 2020 carries on the “Design Connects People” tagline for the third year to engage companies to bulk up the show with greater innovative products to generate greater business. Malaysian top names such as Favourite Design, Merryfair, SWS, Step Furniture and Wegmans have made use of the exhibition to roll out entire lifestyle concepts and smart designs to captivate buyers. Muar, the official Furniture City of Malaysia, will loom big in the local presence. Some 200 manufacturers are taking up booths including inside the Muar Hall manned by prominent industry group, Muar Furniture Association, a strategic partner of MIFF since 2013.
Other MIFF 2020 highlights include:
> MIFF Office – the largest office furniture showroom in Southeast Asia offering an extensive collection of modern and flexible solutions for new generation work space and home office.
> Millennials@Design – segment that targets Gen Y consumers helmed by award-winning young designers from the MIFF talent search, MIFF Furniture Design Competition.
> MIFF Timber Mart – trading platform for wood and wood-related materials connecting suppliers and trade buyers.
Online pre-registration of visitors to MIFF is open until 15 Feb 2020.