Gaggenau, the renowned luxury brand for professional-grade kitchen appliances, proudly announces its partnership with MasterChef James Won. This collaboration marks a significant milestone, blending Gaggenau’s 340-year legacy of precision craftsmanship with Chef James Won’s innovative approach to Malaysian gastronomy.
“We are absolutely thrilled to welcome Chef James Won as our first Malaysian Culinary Partner. His exceptional talent and relentless pursuit of perfection resonate deeply with our own commitment to delivering unmatched luxury and performance. The year 2025 marks a turning point in our journey—one where we see tremendous potential in Malaysia’s market for luxury appliances, and we are dedicated to fostering an environment where culinary creativity and innovation can flourish,” says Mr. Gary Te, CEO of BSH Home Appliances Malaysia.
Chef Won’s extensive expertise, honed at Michelin 3-star institutions in France and Japan, aligns seamlessly with Gaggenau’s commitment to excellence. His dedication to culinary artistry and cultural authenticity makes him an ideal ambassador for the brand.
With this partnership, Gaggenau continues to foster a space where culinary creativity flourishes, bridging heritage with cutting-edge innovation. Stay tuned for extraordinary gastronomic experiences that redefine luxury in the modern kitchen.
“Collaborating with a brand that embodies heritage, innovation, and uncompromising quality is truly an honour. Gaggenau’s commitment to precision mirrors my own culinary philosophy. Together, we will inspire a new generation of chefs, crafting extraordinary gastronomic experiences that celebrate both tradition and innovation,” Chef James remarks.
Earlier today, Gaggenau hosted an exclusive event, The Breakfast Table: A Toast to Partnership with MasterChef James Won, at the Gaggenau Inspiration Haus in Damansara Utama. This special occasion marked the official introduction of Chef James Won as Gaggenau’s first Malaysian Culinary Partner, bringing together cutting-edge kitchen innovation and world-class culinary artistry.
Guests were treated to an exquisite breakfast experience curated by Chef James Won, featuring artisanal breads, premium cheeses, and signature dishes such as The Art of Precision—a refined pairing of duck egg, salmon, and caviar. To round off the meal, the dessert course, The Elevation of Sweetness, delighted attendees with a delicate combination of yogurt parfait, roasted granola, crème anglaise, gelée, and sponge, perfectly capturing the balance of texture and flavour.
The event highlighted Gaggenau’s commitment to fostering culinary excellence while celebrating Malaysia’s rich gastronomic landscape. This partnership sets the stage for future collaborations that blend tradition with modern culinary innovation, promising a new era of extraordinary dining experiences.
Check out the event:
