The Foshan Household Essentials Exhibition Centre (FHEEC) is set to become Southeast Asia’s one-stop centre for the purchase and supply of home building materials and services.
Born out of a concept originating from the prefecture-level city of Foshan, China, the city where over half of the world’s home appliances are made, the highly-anticipated Foshan Household Essentials Exhibition Centre (FHEEC) was officially launched with a ribbon cutting and a traditional opening ceremony held on 30th January, 2018. Located on Lorong Technology C in the industrial quarter of Kota Damansara known as Taman Sains Selangor 1 in PJU 5, the FHEEC is set to be the first one-stop centre for home building materials in Southeast Asia, and the fourth to be opened in the world after Iran, Hungary, and Australia.
Opening ceremony initiated by Mr. Chua Chun Chai (蔡春才), President of Malaysia Furniture Council, and Mr. Chen Wei Heng (陈伟恒), Managing Director of Mei Hua. Image Credit: Foshan Household Essentials
The launch of the FHEEC is a result of increasing economic ties between China and Malaysia, which is the result of China’s ‘One Road, One Belt’ foreign policy implemented in recent years. The Ministry of International Trade and Industry Malaysia reported that between January to October 2017, bilateral trade between China and Malaysia amounted to RM237.96 billion, making China one of Malaysia’s largest trading partners.
“Foshan Household Essentials has been a crucial partner for numerous developers in Malaysia and Southeast Asia. The company has become an important support and driver of growth in the market. Malaysia is a strong and stable market and with the existing strong ties between the two countries, Malaysia is a natural choice as the base of Foshan Household Essentials’ expansion into Southeast Asia. Foshan Household Essentials is dedicated to increase export volume and encourage more Chinese companies to invest in Malaysia, thus enhancing the ecosystem that benefits businesses and economies in both countries,” Ms. Chin Lee Ping, Chief Executive Officer of Foshan Household Essentials Exhibition Centre, commented at the launch ceremony.
Ribbon cutting ceremony of Foshan Household Essential Exhibition Centre (From L-R) Mr. Henry Kong, President of Penang Furniture and Timber Industry Association; Mr. Chua Chun Chai (蔡春才), President of Malaysia Furniture Council; Mr. Chen Wei Heng (陈伟恒), Managing Director of Mei Hua (美化董事长); Ms. Chin Lee Ping (陈丽娉), Chief Executive Officer of Foshan Household Essentials; Mr. Lee, Secretary of Foshan Intelligent Household Industry Association; Mr. Freddie Lim, Secretary of REDHA, Johor Chapter; and Mr. Lee (李国尧), Secretary of Foshan Intelligent Household Industry Association (佛山市智能家居产业协会秘书长). Image Credit: Foshan Household Essentials
As a one-stop home-furnishing concept and home building materials provider, Foshan Household Essentials’ base is in Foshan City, Guangdong Province. Foshan Household Essentials have consistently supplied goods and services at high performance-price ratios to investors, property developers, agents and terminal consumers. “With the flourishing development in the tourism and hospitality industry in recent years, products and services from China have emerged as a force to be recognized for its quality and efficiency. As a pioneer in supplying home building materials and offering home-furnishing concept, we hope to be able to serve our partners better and continue to grow this market with a greater standard of global hospitality and commercial development,” Ms. Chin continued.
Committed to better serve the customers in Malaysia and strengthen the business relationship between China and Malaysia, the FHEEC is situated at the strategic location of Kota Damansara, which is approximately 3km to the Sultan Abdul Aziz Shah International Airport in Subang, 20 minutes drive to the North-South Expressway, and 40km to Port Klang – the largest port in Malaysia and the second largest in ASEAN.
In supporting business growth opportunities and investing in potential markets in Southeast Asia, the FHEEC aims to showcase a full range of products from top quality wood flooring, ceramic tiles, designer bathtubs, lighting, to waterproof systems, by carrying brands and services that are known for high quality, cost efficiency and customisable solutions.
The Foshan Household Essentials Exhibition Centre (Malaysia) was built around the concept of glass facades curtain walls surrounding a private garden to create the experience of exclusivity and luxury for customers. This indoor exhibition hall consists of four levels, where the first floor is connected to the annex hall, a space designed for meetings, customer services, and exhibitions. The remaining floors feature 360-degree views of galleries showcasing the integration of technology, design, and quality of modern Chinese manufacturing.
Foshan Household Essential’s long list of prestigious customers and projects are among the top international hospitality brands, including Sheraton, Hilton, Hyatt, Westin, and Marriot International. Products of Foshan Household Essentials were also selected to complete the interiors of the Sheraton Hotel in Petaling Jaya and the Amari Hotel in Johor Bahru.
For more information about Foshan Household Essentials, please visit the first Foshan Household Essentials Exhibition Centre in Kota Damansara, or log on to www.hi-foshan.com, or call 03-6143 9939 for further queries.
About Foshan Household Essentials
Foshan Household Essentials originated from Foshan City, Guangdong Province. The company is a reputable home building materials supplier, providing one-stop purchase and supply services at high performance-price ratios to investors, property developers, agents and terminal consumers.
Foshan Household Essentials’ long list of prestigious customers and projects in Malaysia include the Sheraton Hotel by the Pinnacle Group in Petaling Jaya and the Amari Hotel in Johor Bahru.
About Guang Dong Mei Hua Jin Bai Expo Service Ltd
Guang Dong Mei Hua Jin Bai Expo Service Ltd. is a professional exhibition service company that does expo design and set up, production, and expo operations, focusing in the area of home decor products and materials.
The company currently manages a 3,000m2 F2B one-stop household building material showroom, located in Shunde District’s Longjiang Town, by the 325 National highway.
About Mei Hua Tradeware Sdn Bhd
Established in 1987, Mei Hua Tradeware boasts more than 600 staff, USD 30 million in assets, a modern 100,000 square-meter manufacturing plant, an office building and product exhibition hall covering 20,000 square meters. All production line equipment at their plant is from Germany, Italy, Japan, and Taiwan.
Mei Hua Tradeware started by providing furniture development to hotels and offices, which included design, production, sales and service. As the leader for Shunde Furniture Association and the China Furniture Association governing enterprises, the Company has been recognised for 19 consecutive years by the Guangdong Provincial Trade and Industry Bureau as “the contract and keeping promises” enterprise in Foshan City and an A-class tax company. Mei Hua Tradeware is also a qualified and registered supplier for the United Nations since 2006.
