Home A Design Affair: Visitors to Singapore’s IFFS/AFS 2014 Were Treated to an Appealing Design Showcase

A Design Affair: Visitors to Singapore’s IFFS/AFS 2014 Were Treated to an Appealing Design Showcase

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The International Furniture Fair Singapore 2014 (IFFS) and 31st ASEAN Furniture Show (AFS), The Décor Show 2014 and Hospitality 360° concluded recently with a record high in a decade.

A total of 418 exhibitors from 33 countries participated in the trilogy of shows this year. Confirming its status as Asia’s premier sourcing platform and design-led exhibition, IFFS/AFS 2014, The Décor Show 2014 and Hospitality 360° welcomed a robust attendance of 22,496 trade visitors and 97 international buying delegations from 115 countries, an eight percent increase of visitors over the last edition. Spot orders with a value of S$ 483 million were transacted at the fair with additional follow-on sales expected to exceed S$ 5.85 billion.

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Mr Raymond Davids, CEO/Founder of d-Bodhi (Singapore), said “IFFS 2014 marks our 7th year of successful co-operation between d-Bodhi and the IFFS. Over the years, d-Bodhi has achieved international recognition and built an established network across the globe, as well as culminated in our best response yet in this edition. We have witnessed once more the dedication, professionalism and passion of the IFFS team, which we believe mirrors the drive and spirit of the d-Bodhi family.”

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Mr Vincent Destailleur, whose company Habitat (France) was participating at IFFS for the first time, agreed synonymously, “We wanted to expand our distribution in Asia, and IFFS proved to be the perfect platform. With the signature of a Master-Franchise contract for Asia Pacific with a well-known Singapore major furniture player, our first regional flagship store in Singapore will be open this November. We will definitely be back for IFFS/AFS 2015!”

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Visitors to IFFS/AFS 2014, The Décor Show 2014 and Hospitality 360° were also treated to an equally appealing show, as exhibitors demonstrated the extra effort to create unique and outstanding booths to engage and entice them. A strong turnout from the ASEAN and Asia, as well as the strong influx of globally renowned brands coupled with the enthusiastic participation and support from the various country pavilions, also resulted in visitors enjoying a rich mix of visual displays at the Singapore EXPO.

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Mr Lee Young-Sik, Executive Vice President of Hyundai Livart (South Korea), said, “With Asia becoming the next largest market to tap on, we are seeking designs that are modern and yet, appealing to the Asian consumer. IFFS /AFS 2014 did not disappoint us at all and we were very impressed with the variety as well as the quality of designs that we have seen thus far.”

SINGAPLURAL 2014
With the theme “We Got Intimate with Design” at this year’s showcase, design took centre stage at IFFS/AFS. It included design elements from SingaPlural @ IFFS, which featured the Asian STAR Showcase, International Designer Showcase, Young Guns – The Young Designers Showcase, Furniture Design Platform, D’Space, Green Pavilion, Tokyo Avant-Garde 90’s, the myriad exhibits from members of Design & Objects and the French Furniture Industries – GEM. The strong design exhibits demonstrated and reflected an engaging effort to connect the trade buyers and visitors to a world-class amalgamation of high quality designers with distinctive products. The Green Pavilion, curated by award-winning Jarrod Lim, also proved to be a hit with visitors, who were able to retreat from the hustle and bustle of the trade fair at the tranquil oasis.

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Mr Markus Raipio, Vice President, APAC Region of VividWorks (Finland), commented, “I was really impressed with the Asian STAR Showcase and Young Guns – The Young Designers Showcase segments. It is heart-warming to see the industry being so supportive of young talents and giving them the recognition that they deserve for their distinguished achievements.” Other aspects of the third edition of SingaPlural 2014 also concluded with a sensational note on 16 March 2014. Held in and around the city, SingaPlural 2014 reached out to members of the public through installations and exclusively curated design spaces, symposiums, competitions and other activities.

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Mr Ernie Koh, Chairman of IFFS Pte Ltd and President of Singapore Furniture Industries Council iterated, “IFFS/AFS is constantly evolving to address the needs of the furniture and furnishings industry and will continue to play an important role in bridging local companies to the global marketplace as the furniture industry in South East Asia continues to grow. With a number of exhibitors already confirming their interest to exhibit at next year’s edition, IFFS/AFS, The Décor Show and Hospitality 360° is expected to draw in more exhibitors and visitors in 2015!”

The next edition of IFFS/AFS, The Décor Show and Hospitality 360° will be held from 13 – 16 March 2015 at Singapore EXPO.

For more information, please visit:
www.IFFS.com.sg
www.TheDecorShow.com.sg
www.Hospitality360.com.sg
www.SingaPlural.com

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