Founded by internationally renowned architect, interior, and product designer Steve Leung, Steve Leung Design Group (SLD) was established in 1997 and, in 2018, became the first pure design company listed on the Main Board of the Hong Kong Stock Exchange. As SLD moves into 2025, the company has unveiled a new strategic direction, focusing on Rejuvenation, Diversification, and Globalization. Leveraging 28 years of design expertise, SLD aims to offer more comprehensive and sophisticated lifestyle experiences to a global clientele.
This April, during Salone del Mobile in Milan, SLD will establish its first European office, marking a significant milestone in the firm’s global expansion. Simultaneously, SLD is launching a new collaborative brand, SLD·Andrea Bonini, in partnership with acclaimed Italian designer Andrea Bonini. This initiative is SLD’s first overseas expansion project of the year, reinforcing the firm’s commitment to the European market and fostering a new bridge for China-Europe design exchange.
Redefining Boundaries Through Design
Design has the power to transcend boundaries, connecting eras, cultures, and creative visions. The launch of SLD·Andrea Bonini will create a dynamic synergy, blending Italy’s refined aesthetics and lifestyle insights with SLD’s extensive expertise in Asian and global design. This two-way collaboration is set to elevate design services in high-end markets across Asia and Europe, particularly in luxury residential and hospitality sectors, offering superior interior and product design solutions that enrich modern living.
This strategic alliance will further strengthen SLD’s presence in Milan and Europe, enhancing its competitive edge in an evolving global marketplace. Additionally, the new office will act as a vital hub for bilateral design exchange between China and Europe, introducing international perspectives to China’s domestic market while propelling outstanding Chinese design onto the world stage via SLD’s global platform.
A Vision for the Future
Steve Leung expressed his excitement: “I am thrilled about the establishment of ‘SLD·Andrea Bonini’ as SLD’s first European office in Milan. While we have steadily grown over the years, we are always seeking innovation and breakthroughs. Our newly formulated strategy sets the stage for global expansion, and this partnership marks our first step in that journey. Andrea is a talented Italian designer whose meticulous attention to detail and deep appreciation for aesthetics align perfectly with our vision. I look forward to the creative sparks that will emerge from this collaboration, bringing exceptional design experiences to different corners of the world.”
Andrea Bonini added: “I have known Steve for years, and we share a common design language. Our approach to high-end interiors aligns in our pursuit of understated luxury, eschewing extravagance in favor of elegant details and refined sophistication. I believe this collaboration will inspire fresh creativity, seamlessly blending cultural influences while enhancing the quality of our designs. Together, we will push the boundaries of design and explore new possibilities in the global market.”
SLD·Andrea Bonini will officially launch during Salone del Mobile 2025, with its debut smart lighting collection and collaboration with Moorgen also set to be unveiled. Stay tuned for more updates on this exciting milestone in global design.
Sourced from Our China Media Partner 77° Global Furnishings Media.
