Set to officially open on April 7 during Milan Design Week
French luxury brand Louis Vuitton is set to unveil its newly renovated flagship store on Via Monte Napoleone in Milan, with a soft opening on April 4 and an official launch on April 7, coinciding with Milan Design Week. CEO Pietro Beccari shared the news in an interview with the Italian newspaper Il Sole 24 Ore, revealing that the store will introduce the world’s first dedicated home-themed floor.
Adjacent to the flagship, Palazzo Serbelloni will host two specially curated exhibitions: one celebrating tableware artistry inspired by Italian Futurist graphic designer Fortunato Depero, and another exploring textile accessories inspired by French modernist designer Charlotte Perriand.
This announcement follows Louis Vuitton’s official entry into the home furnishings sector in mid-March, launching a collection spanning five key categories: the Objets Nomades collection, the newly introduced Signature series featuring furniture and lighting, decorative objects including accessories and textiles, tableware, and a selection of playful games.
Pietro Beccari emphasized that Louis Vuitton’s recent expansion into beauty aligns with the brand’s commitment to vertical integration. From eyewear and timepieces to cosmetics, all products are developed, manufactured, and distributed in-house.
Discussing LVMH’s dual focus on France and Italy, Beccari highlighted the importance of Italian craftsmanship to the brand. “I am Italian myself, but Louis Vuitton’s spirit extends across France, Italy, and the world. Italy is not only a key market but also a source of exceptional craftsmanship that enriches our brand. Many of our products proudly carry the ‘Made in Italy’ label.”
Touching on Louis Vuitton’s increasing presence in sports, Beccari underscored the brand’s deepening collaboration with Formula 1. “Beyond relaunching the Louis Vuitton Cup for the America’s Cup, we are expanding our F1 partnerships. For instance, at the Melbourne Grand Prix, Louis Vuitton designed an all-new race branding system as a title partner.”
Source: 77° Global Furnishings Media
