The Kartell stand at Salone del Mobile 2015 brought together
its iconic designs and latest products in a new way, giving rise
to unexpected pairings permitted by allowing complete freedom
of expression.
A trendsetter in the world of international contemporary design, renowned furniture brand Kartell once again took the spotlight at the recent Salone Del Mobile 2015 in Milan. In this edition, Kartell showed off its eclectic vision of interior design with an exhibition that cleverly juxtaposed both its latest products and pieces from its current collection to reflect contemporary living tastes.
Every year, Kartell loves to play with its appearance by interpreting a theme, a trend, or a concept. This year, the inspiration behind the stand’s display took on Ferruccio Laviani’s collection, showing Laviani’s best pieces a new light while pairing brand-new products with those already in the catalogue, and demonstrating how various creative forms and products from different years can live side by side in perfect harmony.
To express the concept of elegance and contemporary lifestyles that are versatile and eclectic, customisable and open to free interpretation, Kartell’s stand was designed to look like a large architectural building in a classical style. With beige carpeted floor, slightly stylised velvet panel curtains, marbleized laminated platforms with bronze edging, and product displays featuring the same marble veining, every stylistic choice suggested the idea of the “bourgeois home” and clearly offered a vision of
how Kartell products can be elegantly integrated anywhere, raising the status of plastics and proving them to be more exquisite and chic than ever before.
The 2015 collections also featured exquisite pieces from Mario Bellini, Antonio Citterio, Ferruccio Laviani, Piero Lissoni, Alessandro Mendini, Ludovica+Roberto Palomba, Eugeni Quitllet, Ettore Sottsass, Philippe Starck, Patricia Urquiola and Tokujin Yoshioka.
www.kartell.com; #kartellMDW15
