Ahead of its 2016 Edition, IFFS has unveiled a new brand identity, ‘Design, Inspiration, and Trade’ reflecting the connection between trends, innovation and its people.
The International Furniture Fair Singapore Pte Ltd (IFFS) officially unveiled a new brand identity for the International Furniture Fair Singapore 2016 / 33rd ASEAN Furniture Show (IFFS/AFS). Taking place at the Singapore EXPO during the 10 – 13 March 2016, IFFS/AFS will also be in conjunction with The Décor Show and furniPRO Asia.
Rebranded ‘Design, Inspiration and Trade’, the new tagline reflects the show’s continued commitment to promoting design within the furniture industry, as well as forging relationships between exhibitors and buyers. It further strengthens IFFS’ mission to be the premier launch platform in Asia for the furniture industry, not only inspiring new ideas and creating new business opportunities, but exploring trends and innovation.
With a new direction and a refreshing hall layout, IFFS will introduce several brand new elements to the 2016 edition that promises to create different innovative avenues for exhibitors to engage audiences and showcase their designs, whilst visitors will immerse themselves in a visually stimulating and eclectic experience.
Key highlights include an impressive presentation of innovative materials, as well as a Gallery of ArtForms, which demonstrates how furniture products and accessories can be transformed into art pieces and sculptures. For the first time ever, IFFS will also feature a ‘Garden and Outdoor’ Pavilion that clusters international exhibitors with garden or outdoor offerings together in a dedicated area, presented through a Garden Boulevard concept. Visitors will witness how design consultants use vertical gardening and greenery to make indoor space look like the outdoors. At the same time, IFFS will extend its presence out into the open with an alfresco lounge, decorated and managed by outdoor furniture and lighting manufacturer Maiori Design.
Embodying this new direction, the refreshed logo depicts connections, symbolised by diagonal and vertical planes meeting at intersections and joined by triangles that represent IFFS.
www.IFFS.com.sg
