Sleek, modern, and minimal, the new Coway Experience Centre in Kuala Lumpur is an immersive digital showroom featuring a warm and welcoming atmosphere. Designed by IQI Concept Sdn Bhd, the centre, which sprawls across 2,210 sqft of space, pulls together a series of appealing details to bring out Coway’s brand identity.
“The main theme of the centre revolves around purity and natural elements in order to unite and further emphasise Coway’s philosophy of living pure together,” the design team from IQI Concept says. “To correspond to the idea of clean water and air, the colour scheme is mainly white and blue. Together with the curved designs, it represents fluidity. We also employed a natural colour palette along with custom designs and features to offer visitors a unique and informative experiential journey at the centre.”
At the reception area, a pristine white counter anchors the clean and clutter-free space. Coway’s bright blue signage stands out against an all-white backdrop while brown panels set in a wavy manner serve as a sitting bench at the waiting area furnished with white pouffes and dark blue armchairs.
The centre offers guests a pleasant first-hand experience of Coway’s products at the showcase gallery. The Water Care showcase is an eye-catching space with a large centrepiece comprising an egg-like dais and wood panels that “bloom” upwards to the ceiling. According to IQI Concept, the centrepiece replicates the image of a tree to depict water as the “Tree of Life and the source of all life. More information about the Coway’s water purifying systems and product displays are placed strategically throughout the space.
“The centre also emphasises not only visibility but also other senses to provide visitors with a comprehensive experience, while increasing Coway’s engagement with visitors,” explains the design team, adding that multiple digital touchpoints, such as quizzes, digital photo galleries, and valuable tips, are presented on the walls, allowing visitors to browse around the information in a neat and spacious environment.
A few steps away, the Air Care gallery features a circular display with filter samples where visitors can learn more about how the product works. In another corner, Coway’s Prime series mattress is displayed in a bright and cosy area. Visitors are welcomed to test the mattresses and discover what they are made of. Next to these display areas, a Service Care space provides visitors with in-depth information about Coway’s customer care services.
Coway Experience Centre also includes an R&D section featuring a display counter done up in a black and white showcase accommodating a scale model in the middle. Posters that depict Coway’s history and milestones line the side walls, enhancing the interior decor.
Photography: David Yeow
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