Home Lifestyle Bathroom Fittings Brand, INAX Sets Out for Global Expansion at Milan Design Week

Bathroom Fittings Brand, INAX Sets Out for Global Expansion at Milan Design Week


LIXIL Group Corporation (LIXIL), maker of pioneering water and housing products, has unveiled two new INAX bathroom collections for the global market at Milan Design Week 2019.

INAX, which manufactures innovative sanitary ware and artistic tiles, is known for its sophisticated and thoughtful designs and technology. Since it fired up its first kilns in the 1920s, the brand has been at the heart of shaping bathrooms in Japan, including the creation of revolutionary technologies such as Japan’s first shower toilet.

Now, for the first time, LIXIL will give the world a preview of INAX’s global brand and design concept as it unveils its new products before they enter production. The special exhibition invites visitors to experience first-hand the product designs reflecting INAX’s design values and signature elements, which convey Japanese aesthetics in a contemporary style. These are represented in the new S600 LINE and S400 LINE bathroom collections, eight variations of INAX’s CERAFINE™ ultra-thin wash basins, which were inspired by Japan’s waterscapes and created specifically for the exhibition, a tile lounge that displays the variety of colors and textures of tiles, along with three inspirational brand movies showcased throughout the installation at the SuperStudio venue between April 8-14, 2019. The event space offers an immersive introduction to the world of INAX, through a number of exhibits spanning the origins of the brand to its most recent concepts, including three short films, which present INAX’s unique approach to design, Japan’s Rituals of Water, and how it transforms everyday life.

“We wanted to create a new bathroom experience that embodies Japan and what it stands for; its culture, traditions, and the everyday rituals of water we go through to purify and transform ourselves. We are excited to now show the world the brand concept of INAX, the look and feel of its designs, and the technology within that enables people to live healthily and comfortably. We invite you to come see INAX at our exhibition in the heart of Milan,” said Yasuhiro Shirai, Japan Design Officer of LIXIL Water Technology.

Rituals of Water
Japan is a land blessed with water. Its waterscapes, from the white north to the green and blue south, are vast and deep. And for the people of Japan, too, water is at the heart of their culture. For a long time, the people of Japan have used water to purify themselves physically and spiritually, from cleansing their hands and mouths before entering shrines and temples, to taking baths at the end of the day to wash away fatigue and prepare for the day ahead – renewed and revitalized.

The exhibition will include displays of INAX’s new bathroom designs and upcoming product lines, from baths to toilets, wash basins, faucets and decorative yet functional tiles. In addition, INAX will also showcase a range of ceramics, including an elegant blue and white pottery toilet from the Meiji era (1868 – 1912) and artistic tiles.

INAX Design
LIXIL is a firm believer that design is an important driver of brand equity and has committed to strengthening its design process on a global scale. The values and principles originally upheld by INAX continue on in the brand’s identity, and are instilled in INAX’s Design Values and Design Signatures, which will be evident in the prevailing product designs.

S600 LINE – Japanese Spatial Aesthetics: Changing Bathrooms Around the World
In Japan, there is a culture that skillfully utilizes limited space, and creates within it, a world of beauty. INAX developed the S600 LINE, inspired by Japanese living spaces, which balance the traditional Japanese approach to utilizing space with modern sensitivities. A bathroom arranged with beautiful objects can positively influence the way one feels, offering a deeper level of relaxation, vitality, and a feeling of confidence. INAX has perfected the Japanese use of spatial design to bring beauty and new value to the modern bathroom.

S400 LINE – Spaces Offering an Interplay of Light, Shadows, and Straight Lines
Japanese architecture has created spaces of unparalleled beauty through the celebration of the shadows produced by light. Rays of light penetrating small windows cast shadows on the floor, walls, and products, which can evoke a sense of serenity and relaxation, causing an unblemished and thoroughly elegant space. Such an atmosphere cannot be created with a single product alone. It’s only possible through careful attention to detail, in designing the light, the architecture, and products, including tiles and toilets, in their totality. This is the value that the S400 LINE by INAX offers to your bathroom space.

LIXIL aims to launch the new INAX collections in Australia, Cambodia, China, Indonesia, Laos, Myanmar, New Zealand, the Philippines, Taiwan, Thailand, Vietnam, and other markets starting May 2019.

For more info, log on to lixil.com

Related Articles