Home LifestyleGlobal Design Conscious Minimalism: This home by Alix Lawson is a translation of her unique design style

Conscious Minimalism: This home by Alix Lawson is a translation of her unique design style


Alix Lawson turned this 3,500 sqft period property into a contemporary family oasis in the heart of Notting Hill in collaboration with De Rossee Sa Architects.

Clean lines and authenticity of materials created a seamless architectural canvass for the contemporary interior. Subtle textural transitions and a clean palette introduce an element of sophistication and elegance to the minimal interior. The furniture was inspired by sculptural simplicity and the timeless appeal of Japanese and mid-century Scandinavian design, creating warmth, character, and a serene space for family living. This quiet balance allows the interior to have a voice of its own while providing an opportunity for the clients to showcase their extensive art collection.

“Our Notting Hill project exhibits “conscious minimalism” throughout, focusing on light authentic materials to bring peace into the home,” the designer shares. “Minimalism, or at least my minimalist aesthetic is not about an absence, or a lacking, it is more of a conscious simplicity – a choice to do more with less and the inescapable outcome of this is to think more about each component in play during the design process. Simplicity, authenticity and calm are the new luxury and we are hearing more and more calls for a move away from excess, to be more green and focus on authentic sustainable materials. . This thoughtfulness and refinement is what I refer to as ‘Conscious Minimalism’ it is not stark or bare, it is higher quality sound with a lower volume.”

High-end designer Alix Lawson has launched a new studio under her own name. The Australian-born interior architecture specialist co-founded Lawson Robb aged 23, after graduating from the Inchbald School of Design, and has since been behind a raft of high profile projects in the UK and internationally, scooping numerous awards along the way. Her former firm recently joined Helen Green Design and Rigby & Rigby under the Allect Group banner, but Lawson has instead decided to launch an eponymous “interiors lifestyle brand”, kicking things off with a 33,000 square foot mansion in Dubai Hills and a townhouse in Notting Hill – a collaboration with De Rossee Sa Architects & Lanserring.

For more info, log on to alixlawson.com.

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