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CH Events | Launch of Bosch Experience Centre

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Bosch’s new showroom offers Malaysians an immersive experience of a smarter, simpler, and healthier home life.

Gary Te, CEO of BSH Home Appliances Malaysia giving a speech during the launch of the second BSH Experience Centre in Malaysia. Image Credit: Bosch

The global brand of home appliances, Bosch, opened its second Experience Centre in the country on 25th January, 2018 – in collaboration with the Tan Boon Ming (TBM) chain of electrical stores. Located at PS-2, Taman Evergreen, on the Old Klang Road, the 1,500 square-foot, one-stop centre provides consumers with the opportunity to explore Bosch’s range of home appliances – including the acclaimed Series 8 oven.

To showcase the ease of cooking with Bosch’s Series 8 Built-In Oven during the launch of the Experience Centre, Chef Khoo Jian Wei cooked up some delectable Teriyaki chicken roulade, smoked salmon with cream cheese and chives, crab meat quiche, and truffle mushroom tarts using an assortment of Bosch home appliances such as the Series 6 Island hood, Series 8 Flexinduction Built-in hob and Series 8 Built-In Oven.

The first Bosch Experience Centre at Public, Solaris Dutamas. Image Credit: Bosch

“For many years, Bosch home appliances have contributed to making the everyday lives of Malaysians even easier. Today, with the launch of our new Experience Centre, we aim to enthuse consumers by exploring the world of Bosch appliances. We are also excited to begin inspiring them around the design of their kitchen, as part of our collaboration with TBM,” said Gary Te, Chief Executive Officer, Bosch Home Appliances Sdn. Bhd. Malaysia.

[L – R] Gary Te, CEO of BSH Home Appliances Malaysia and Hendrik Kretzer, Regional Executive Vice President of BSH Home Appliances, Asia Pacific, Tan Long Kee, Managing Director of TBM and Tan Wai Keat, General manager of TBM photographed together after the plaque signing officiating the launch of Bosch Experience Centre. Image Credit: Bosch

Innovative solutions for life at home

In addition to culinary equipment such as ovens, hobs, ventilation hoods, refrigerators, and wine chillers, the Bosch Experience Centre will also showcase their other surprisingly simple solutions and award winning authentic designs of home appliances such as washers and dryers. Some of Bosch’s appliances will be equipped with automated features enabling effortless one-click selections as Bosch intends to introduce their own smart home platform – Home Connect, in the near future. Home Connect links appliances to handheld devices through a home Wi-Fi network and enables consumers to make their home smarter and more energy-efficient.

“From the very first electric refrigerator in 1933, to the latest smart-home-ready appliances, we have always offered consumers technical perfection and absolute reliability. Our core mission of being a partner you can count onis what drives us to enhance lives by creating appliances that are efficient and a joy to use for more peace of mind. Today, we are delighted to continue providing consumers with the legacy of innovation that Bosch is known for in the country.” added Te.

Bosch Experience Centre
PS-2, Taman Evergreen
Batu 4, Jalan Klang Lama
58100 Kuala Lumpur
Wilayah Persekutuan Kuala Lumpur, Malaysia

 

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